{"id":"reeve-collins","hidden":false,"ipfs":"Qmc9TxCJZQkoy4gTa8cRUdC5LRQzUKsUKB2iqqrTtpyxrE","language":"en","transactionHash":"0xacd20239dbd245e81c523e5abe00a475bfade3b92b9f27fd135bcd15bceb9f33","created":"2023-01-26T12:12:28.975Z","updated":"2026-09-06T23:57:19.234Z","title":"Reeve Collins","summary":"American entrepreneur and Tether co-founder who later co-founded BLOCKv and SmartMedia Technologies and now leads STBL and WeFi, focusing on stablecoins and on-chain financial infrastructure.","content":"**Reeve Collins** is an American entrepreneur and co-founder of the [stablecoin](https://iq.wiki/wiki/stablecoin) project [Tether](https://iq.wiki/wiki/tether). He later co-founded [BLOCKv](https://iq.wiki/wiki/blockv), a platform for creating programmable [NFTs](https://iq.wiki/wiki/non-fungible-token-nft), and Smart Media Technologies, a [Web3](https://iq.wiki/wiki/web3) advertising and engagement platform serving major consumer brands.[\\[3\\]](#cite-id-449h953d1p7)​[\\[2\\]](#cite-id-l59uhhn0nhe)​[\\[9\\]](#cite-id-gxxr2aslk8t) Collins is chairman and co-founder of [STBL](https://iq.wiki/wiki/stbl), and co-founder and chairman of [WeFi](https://iq.wiki/wiki/wefi).[\\[22\\]](#cite-id-98942zt7nh)​[\\[1\\]](#cite-id-odx4z598kcc)​\n\n[YOUTUBE@VID](YMrLVY4lOBM)\n\n## Education\n\nReeve Collins graduated with a Marketing and Finance degree from Washington State University.[\\[9\\]](#cite-id-gxxr2aslk8t)​\n\n## Career\n\nPrior to co-founding Smart Media Technologies,[\\[2\\]](#cite-id-l59uhhn0nhe) Reeve co-founded and was the CEO of [BLOCKv](https://iq.wiki/wiki/blockv),[\\[3\\]](#cite-id-449h953d1p7) his second [blockchain](https://iq.wiki/wiki/blockchain) company. There, he raised $22 million in an [ICO](https://iq.wiki/wiki/initial-coin-offering) to deliver a platform for the creation of [NFTs](https://iq.wiki/wiki/non-fungible-token-nft).[\\[9\\]](#cite-id-gxxr2aslk8t)​\n\nAt his first [blockchain](https://iq.wiki/wiki/blockchain) venture, he served as co-founder and first CEO of [Tether](https://iq.wiki/wiki/tether), a [blockchain](https://iq.wiki/wiki/blockchain)-based [stablecoin](https://iq.wiki/wiki/stablecoin) pegged 1:1 to the U.S. dollar and regarded as one of the earliest major fiat-backed [stablecoins](https://iq.wiki/wiki/stablecoin). Before working in [blockchain](https://iq.wiki/wiki/blockchain), Collins founded several ventures, including Traffic Marketplace,[\\[4\\]](#cite-id-g8xh5g2fof) an online ad network that was acquired by Vivendi Universal;[\\[5\\]](#cite-id-o9qlogxms7) he then created RedLever,[\\[6\\]](#cite-id-em672yr378d) a branded entertainment studio acquired by Adconion Media Group.[\\[7\\]](#cite-id-6j2k5t2y2rv)​[\\[9\\]](#cite-id-gxxr2aslk8t)​\n\nAfter that, he raised $70 million to launch a legal, real-money gambling site based in the US called Pala Interactive.[\\[8\\]](#cite-id-i4v476xignb) He also worked as one of the initial employees of Avenue A/Razorfish,[\\[10\\]](#cite-id-7wpe3was65s) an internet advertising agency that expanded rapidly during the dot-com era.[\\[9\\]](#cite-id-gxxr2aslk8t)​\n\n### 1997 - 2002\n\nIn 1997, Reeve Collins served as an original employee at **Avenue A/Razorfish**,[\\[10\\]](#cite-id-7wpe3was65s) an internet advertising agency that went public during the dot-com boom and was later involved in a multibillion-dollar acquisition.[\\[9\\]](#cite-id-gxxr2aslk8t)​[\\[14\\]](#cite-id-s81krdxzfp)​[\\[26\\]](#cite-id-c9t7wpv90t)​[\\[27\\]](#cite-id-57r1r2m5ze)​\n\nIn 2000, Collins co-founded **Traffic Marketplace**,[\\[4\\]](#cite-id-g8xh5g2fof) a business-to-audience online ad network integrated with multichannel digital marketing technologies.[\\[9\\]](#cite-id-gxxr2aslk8t)​\n\nIn 2002, Reeve Collins founded **FusionDirect**, a direct response television (DRTV) agency with a successful product line that grossed over $7 million in sales in its first year.[\\[9\\]](#cite-id-gxxr2aslk8t)​\n\n### 2005 - 2012\n\nIn 2005, Reeve Collins co-founded **FingerPrint Promotions**, a platform that provides entertainment studios and businesses with specialty advertising, creative promotional products, apparel items, and custom goods where he served as the company's CEO until 2010.[\\[9\\]](#cite-id-gxxr2aslk8t)​\n\nCollins founded **Red Lever**[\\[6\\]](#cite-id-em672yr378d) in 2007, a creative production house specializing in high-quality, branded online content development and targeted distribution.[\\[9\\]](#cite-id-gxxr2aslk8t)​\n\nIn 2012, Reeve Collins co-founded **Pala Interactive**,[\\[8\\]](#cite-id-i4v476xignb) a full-service real-money, and social gaming technology provider and operator focused on establishing a material position in the U.S.-regulated online gaming market and served as the company's CEO until 2015.[\\[9\\]](#cite-id-gxxr2aslk8t)​\n\n### 2013 - 2019\n\nIn 2013, Reeve Collins co-founded [Tether](https://iq.wiki/wiki/tether), a [blockchain](https://iq.wiki/wiki/blockchain)-based [stablecoin](https://iq.wiki/wiki/stablecoin) pegged 1:1 to the U.S. dollar and, according to [Tether](https://iq.wiki/wiki/tether), backed by assets held in the platform’s [reserve](https://iq.wiki/wiki/reserve) account, alongside [Brock Pierce](https://iq.wiki/wiki/brock-pierce) and [Craig Sellars](https://iq.wiki/wiki/craig-sellars).[\\[9\\]](#cite-id-gxxr2aslk8t)​[\\[11\\]](#cite-id-4el55tdmax2)​\n\nDuring his time at Tether, Collins oversaw the launch of the platform and was responsible for setting the company's strategic direction, leading product development and growth initiatives, and managing relationships with key stakeholders and partners. He also established a strong partnership between Tether and the banking industry, allowing users to deposit and withdraw fiat currency from the platform.\n\n[YOUTUBE@VID](HLq9xC7VEf4)\n\nIn 2015, Collins co-founded [BLOCKv](https://iq.wiki/wiki/blockv\\)**,\\[\\\\\\[3\\\\) a platform for creating, minting, and distributing next-generation programmable [NFTs](https://iq.wiki/wiki/non-fungible-token-nft). He served as the CEO of the company until December 2018.[\\[9\\]](#cite-id-gxxr2aslk8t)​[\\[13\\]](#cite-id-wlbfc6b1hcg)​\n\nIn 2019, Reeve Collins co-founded **SmartMedia Technologies** (SMT),[\\[2\\]](#cite-id-l59uhhn0nhe) a [Web3](https://iq.wiki/wiki/web3) platform that combines advertising technology with [blockchain](https://iq.wiki/wiki/blockchain) infrastructure to support digital campaigns and loyalty programs for global brands and agencies, including Accenture, PepsiCo, and Verizon.[\\[9\\]](#cite-id-gxxr2aslk8t)​[\\[12\\]](#cite-id-juxdbkac5ls)​\n\n### 2020 - Present\n\nFrom 2020 onward, Collins increasingly focused on [stablecoin](https://iq.wiki/wiki/stablecoin) and real-world asset (RWA) innovation, positioning himself at the intersection of [tokenized securities](https://iq.wiki/wiki/tokenized-securities), digital dollars, and on-chain yield. This period culminated in the launch of the [STBL](https://iq.wiki/wiki/stbl) protocol and associated Stablecoin 2.0 thesis, alongside roles in digital asset treasury vehicles and advisory positions with firms pursuing regulated crypto products and digital-asset-focused capital markets strategies.[\\[22\\]](#cite-id-98942zt7nh)​[\\[23\\]](#cite-id-3v9w8xj24k)​[\\[17\\]](#cite-id-SMNo5nYdUo)​[\\[31\\]](#cite-id-fwys698ant)​\n\nIn public commentary from 2025 and 2026, Collins has outlined a broader thesis that banking services will increasingly function as a commodity-like utility delivered over shared digital infrastructure, with [stablecoins](https://iq.wiki/wiki/stablecoin) and on-chain banking rails serving as the underlying “plumbing” for payments and financial applications.[\\[28\\]](#cite-id-tvxzn3ipd5) He has described [stablecoins](https://iq.wiki/wiki/stablecoin) as a bridge toward this upgraded financial “plumbing” and argued that jurisdictions with flexible, clearly defined virtual-asset regulations, such as the Cayman Islands, are positioned to attract issuers and infrastructure providers that build on these rails.[\\[29\\]](#cite-id-cruez658qc) In 2026 television and media interviews, including on CNBC’s “Fast Money,” Collins has also stated that although he expects continued volatility in crypto asset prices, he believes [stablecoins](https://iq.wiki/wiki/stablecoin) and tokenized, real-world-asset-based systems will see broader mainstream adoption over time.[\\[30\\]](#cite-id-s769yq1bbt)​\n\n### STBL and Stablecoin 2.0\n\nIn 2025, Collins embarked on a new venture to develop what he describes as \"[Stablecoin](https://iq.wiki/wiki/stablecoin) 2.0,\" a next-generation [stablecoin](https://iq.wiki/wiki/stablecoin) architecture designed to be productive, transparent, and community-owned.[\\[15\\]](#cite-id-0DmHv7c44v) He is the chairman and co-founder of the project, [STBL](https://iq.wiki/wiki/stbl), a decentralized [stablecoin](https://iq.wiki/wiki/stablecoin) protocol that moved from beta into [mainnet](https://iq.wiki/wiki/mainnet) deployment in 2025 alongside the launch of its [governance token](https://iq.wiki/wiki/governance-tokens) and listings on major exchanges such as [Binance](https://iq.wiki/wiki/binance) Alpha and [Kraken](https://iq.wiki/wiki/kraken).[\\[22\\]](#cite-id-98942zt7nh)​[\\[20\\]](#cite-id-amHoon7PHo)​\n\nCollins's vision for this new phase of [stablecoins](https://iq.wiki/wiki/stablecoin) is to correct what he sees as the shortcomings of the first generation (\"Stablecoin 1.0\"), such as Tether and [USDC](https://iq.wiki/wiki/usdc). He argues that while these early [stablecoins](https://iq.wiki/wiki/stablecoin) successfully digitized the dollar and provided essential liquidity for the crypto ecosystem, their economic benefits were centralized, with the issuers retaining the yield on reserves rather than the users who rely on the tokens.[\\[15\\]](#cite-id-0DmHv7c44v)​[\\[23\\]](#cite-id-3v9w8xj24k) Collins frames Stablecoin 2.0 as a shift toward community-aligned models in which minters retain most of the value generated by underlying reserves, supported by on-chain transparency of [collateral](https://iq.wiki/wiki/collateral), user ownership of yield, and community-driven governance.[\\[22\\]](#cite-id-98942zt7nh)​\n\nA core feature of the [STBL](https://iq.wiki/wiki/stbl) protocol is the separation of the [stablecoin](https://iq.wiki/wiki/stablecoin) from its underlying yield. Collins explains that if the first wave of stablecoins digitized the dollar, this second generation financializes it by splitting principal and income into two programmable streams. When a minter deposits [collateral](https://iq.wiki/wiki/collateral), the system generates USST, the non-yielding [stablecoin](https://iq.wiki/wiki/stablecoin) pegged to the dollar, and YLD, a vault-controlling NFT that captures the interest from the underlying tokenized assets, allowing the two components to be held or traded separately.[\\[22\\]](#cite-id-98942zt7nh) This structure is designed so that minters, rather than a centralized issuer, capture the economic return on their [collateral](https://iq.wiki/wiki/collateral) while creating a [stable](https://iq.wiki/wiki/stable), [liquid](https://iq.wiki/wiki/liquid) asset for the broader market. For regular users, holding USST provides the same utility as other digital dollars, while aligning with a protocol whose reserves and yield flows are transparently visible on-chain.[\\[15\\]](#cite-id-0DmHv7c44v)​[\\[24\\]](#cite-id-tu2gwo6chf)​\n\nIn a September 23, 2026 interview, Collins said stablecoin competition would increasingly concern the distribution of returns on reserve assets. He advocated keeping payment tokens redeemable at face value while representing yield in a separate instrument, and anticipated ecosystem-specific stablecoins alongside large global stablecoins.[\\[33\\]](#cite-id-6v7wqy2dsq)​\n\n### Other Ventures and Roles\n\nIn June 2025, Collins was appointed to the advisory board of Fineqia International Inc., a Canadian-listed company specializing in crypto Exchange-Traded Products (ETPs). In this role, Collins provides his expertise to support Fineqia's mission of advancing regulated crypto ETPs across Europe.[\\[17\\]](#cite-id-SMNo5nYdUo)​[\\[18\\]](#cite-id-h6s0bape1x) Collins has also been associated with Reserve One, a proposed public-market digital asset treasury vehicle aimed at giving investors exposure to a diversified portfolio of on-chain assets, reflecting his broader interest in bridging traditional capital markets with blockchain-based yield products.[\\[23\\]](#cite-id-3v9w8xj24k)​\n\nCollins is also a co-founder and chairman of [WeFi](https://iq.wiki/wiki/wefi), a company building self-custodial, on-chain banking infrastructure.[\\[35\\]](#cite-id-xshqrz2zp9)​\n","recentActivity":null,"operator":{"id":"0x1e23b34d3106f0c1c74d17f2cd0f65cdb039b138"},"categories":[{"id":"people","title":"People in crypto"}],"tags":[{"id":"Founder"}],"images":[{"id":"Qmcnbth8MALGXBiqz7PWWLBZCaDqkS1i9M6buJh5q3cZ3A","type":"image/jpeg, 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