{"id":"elizabeth-k-sullivan","title":"Elizabeth K. Sullivan","content":"**Elizabeth K. Sullivan** is an American marketing executive, author, speaker, and educator who specializes in making emerging technologies, particularly [blockchain](https://iq.wiki/wiki/blockchain), accessible to a mainstream audience. She is known for creating educational materials aimed at helping parents introduce blockchain concepts to their children in an age-appropriate manner.  [\\[1\\]](#cite-id-uEQ1ZGgk4OczRdgJ) [\\[2\\]](#cite-id-IrB6aFse4on4W8ZC)​\n\n## Education\n\nSullivan earned a Bachelor of Science (B.S.) in Advertising from the University of Illinois Urbana-Champaign.  [\\[3\\]](#cite-id-fnPzwv73b2uXh7WD)​\n\n## Career\n\n### Marketing in Web3\n\nSullivan has built a career in marketing leadership roles within the [Web3](https://iq.wiki/wiki/web3) and [blockchain](https://iq.wiki/wiki/blockchain) infrastructure industry. From September 2020 to October 2021, she handled Community and Marketing for [Celestia](https://iq.wiki/wiki/celestia), a modular data availability network. Following this, she served as Head of Marketing for Composable Finance, a company focused on cross-chain interoperability, from October 2021 to July 2022. She then became the Head of Marketing at Espresso Systems, which develops scaling and privacy solutions for [Web3](https://iq.wiki/wiki/web3), a position she held from July 2022 until October 2023. As of October 2023, Sullivan is the Head of Growth for Astria, a shared sequencer network. Her professional experience provides her with an insider's perspective on the technology she aims to demystify for the public. [\\[3\\]](#cite-id-fnPzwv73b2uXh7WD)​\n\n### Author and Educator\n\nParallel to her marketing career, Sullivan has developed a personal brand as an author and educator. Her stated mission is to help parents introduce blockchain to children clearly and age-appropriately, cutting through industry hype to show where the technology genuinely fits in the real world. [\\[2\\]](#cite-id-IrB6aFse4on4W8ZC) [\\[3\\]](#cite-id-fnPzwv73b2uXh7WD)​\n\n#### Published Works\n\n* ***Hey, Daddy! What's Bitcoin?***: A children's book that uses a story-based format to provide a simple explanation of [Bitcoin](https://iq.wiki/wiki/bitcoin) for families. [\\[3\\]](#cite-id-fnPzwv73b2uXh7WD)\n* ***Blockchain Basics Curriculum***: A book structured as a curriculum to teach the fundamental principles of [blockchain](https://iq.wiki/wiki/blockchain) technology. [\\[1\\]](#cite-id-uEQ1ZGgk4OczRdgJ)\n* ***Blockchain Tales***: Described as a guided introduction to [blockchain](https://iq.wiki/wiki/blockchain) for children, this book uses storytelling to explain core concepts. It is also offered as a digital guide on her storefront. [\\[2\\]](#cite-id-IrB6aFse4on4W8ZC) [\\[1\\]](#cite-id-uEQ1ZGgk4OczRdgJ)\n\n## Online Presence\n\nSullivan maintains a multi-platform online presence to distribute her educational content and engage with different audiences. She uses her professional name on platforms like LinkedIn, YouTube (`@elizabethksullivan`), and TikTok (`@elizabeth.sullivan`), where she posts educational videos and professional updates. [\\[6\\]](#cite-id-UQ9zM2WqE3LVMR9m) [\\[4\\]](#cite-id-XHmo5Hunarvf0eIa) On other platforms like X (formerly Twitter) and Instagram, she uses the handle `@elizabethkayfit`, which may reflect an earlier brand focus. [\\[5\\]](#cite-id-gfxPUz34oauXb7ZU) [\\[7\\]](#cite-id-ahbeOxLW0YoJsoEu) She uses link aggregators like Linktree and a Stan Store as centralized hubs to direct followers to her various projects, products, and social media profiles. [\\[1\\]](#cite-id-uEQ1ZGgk4OczRdgJ) [\\[2\\]](#cite-id-IrB6aFse4on4W8ZC)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=sG1D4dRu6LA)\n\n​","summary":"Elizabeth K. Sullivan is an author, speaker, and marketing executive specializing in making blockchain and emerging tech accessible. She creates educational content, including books and curricula, to help parents introduce complex topics to children.","images":[{"id":"QmUVAtse1ZTWn6oXd3ee86XQAEk7hiMscKbUmwyMaaJS3g","type":"image/jpeg, image/png"}],"categories":[{"id":"people","title":"people"}],"tags":[{"id":"PeopleInDeFi"},{"id":"Founders"},{"id":"Entertainment"}],"media":[{"id":"https://www.youtube.com/watch?v=sG1D4dRu6LA","name":"sG1D4dRu6LA","caption":"","thumbnail":"https://www.youtube.com/watch?v=sG1D4dRu6LA","source":"YOUTUBE"}],"metadata":[{"id":"references","value":"[\n  {\n    \"id\": \"uEQ1ZGgk4OczRdgJ\",\n    \"url\": \"https://linktr.ee/elizabethksullivan\",\n    \"description\": \"Elizabeth K. 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Sullivan's Instagram profile\",\n    \"timestamp\": 1769926386454\n  }\n]"},{"id":"linkedin_profile","value":"https://www.linkedin.com/in/elizabethksullivan/"},{"id":"twitter_profile","value":"https://x.com/elizabethkayfit"},{"id":"tiktok_profile","value":"https://www.tiktok.com/@elizabeth.sullivan"},{"id":"youtube_profile","value":"https://www.youtube.com/@elizabethksullivan"},{"id":"instagram_profile","value":"https://www.instagram.com/elizabethkayfit"},{"id":"website","value":"https://stan.store/elizabethsullivan"},{"id":"website","value":"https://www.etsy.com/shop/lizsluxuriesco/"},{"id":"commit-message","value":"\"Added wiki page for Elizabeth K. Sullivan\""}],"events":[{"id":"2b12c536-c2c6-45e5-8532-136304fea27d","date":"2020-09","title":"Joined Celestia","type":"DEFAULT","description":"Began her career in the Web3 space, joining Celestia to work on community and marketing for the modular data availability network.","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"d65c5460-92f8-4549-a3ad-c26704bdb98d","date":"2022-07","title":"Head of Marketing at Espresso Systems","type":"DEFAULT","description":"Became the Head of Marketing for Espresso Systems, a company developing scaling and privacy solutions for Web3.","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"723db0dc-423d-4e78-8314-79a05cfc3244","date":"2023-10","title":"Head of Growth at Astria","type":"DEFAULT","description":"Advanced to the position of Head of Growth at Astria, a shared sequencer network.","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"9ad4b357-eed3-47d7-8089-5561e3a131db","date":"2024-08","title":"Spoke at VeeCon 2024","type":"DEFAULT","description":"Presented on the community stage at VeeCon 2024 in Los Angeles, delivering a talk titled 'How to write & self publish your book.'","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null}],"user":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"author":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"operator":{"id":"0x4a2bC97afBF41a2Cbf4b4628F63420682Ff4CF2a"},"language":"en","version":1,"linkedWikis":{"blockchains":[],"founders":[],"speakers":[]}}