{"id":"reid-simon","title":"Reid Simon","content":"**Reid Simon** is a finance executive serving as President of Digital Assets at [Figure Technology Solutions](https://iq.wiki/wiki/figure). He has worked on developing financing solutions for technology and [digital asset](https://iq.wiki/wiki/digital-assets) companies, including structured finance, venture debt, and [blockchain](https://iq.wiki/wiki/blockchain)-based financial products. [\\[2\\]](#cite-id-nDs661hF0G5VAvV6) \n\n## Education\n\nSimon graduated from Vanderbilt University with a BA in Political Science and Pre-Medicine in 2009. He then attended Duke University’s Fuqua School of Business, where he earned his MBA in Finance in 2014. [\\[3\\]](#cite-id-dfqjEKxOAw2tGoDb) \n\n## Career\n\nSimon began his career as Co-Founder and COO of MaGil IRB, a company focused on regulatory approval and risk-management processes for biomedical human subjects research. He held the position from 2009 to 2016, overseeing operations before the company was acquired by Linden Capital Partners in 2017. In 2013, Simon joined Credit Suisse as an Investment Banking Associate, where he worked on debt financing, mergers and acquisitions, and global industrials transactions. He later moved to Uber in 2016, working in finance, operations, and lending for the company’s captive finance platform, Xchange.\n\nSimon entered the [digital asset](https://iq.wiki/wiki/digital-assets) sector in 2018 when he joined [Blockchain.com](https://iq.wiki/wiki/blockchaincom) as Head of Credit. During his tenure, he built and expanded the company’s private credit business, developing financing solutions for [digital asset](https://iq.wiki/wiki/digital-assets) and [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) companies. His work included venture debt, leverage facilities, working capital financing, capital expenditure financing, structured products, and hedging solutions.\n\nIn 2023, Simon joined [Securitize](https://iq.wiki/wiki/securitize) as Head of DeFi/Credit Solutions, where he led Securitize Credit and focused on developing credit products and financing solutions connecting [digital asset](https://iq.wiki/wiki/digital-assets) securities with [decentralized finance](https://iq.wiki/wiki/defi) markets. In August 2025, he became President of Digital Assets at [Figure](https://iq.wiki/wiki/figure), continuing his work in [digital asset](https://iq.wiki/wiki/digital-assets)-related financial services and products. [\\[4\\]](#cite-id-MuRFt0GeiTYQz6Tg) \n\n## Interviews\n\n### Figure\n\nIn a July 2026 fireside chat with [David Hoffman](https://iq.wiki/wiki/david-hoffman) of [Bankless](https://iq.wiki/wiki/bankless) at [ETHConf](https://iq.wiki/wiki/ethconf), Simon discussed [Figure’s](https://iq.wiki/wiki/figure) development of [blockchain](https://iq.wiki/wiki/blockchain)-based lending infrastructure and its efforts to bring [real-world assets](https://iq.wiki/wiki/real-world-assets-rwas) on-chain. Simon explained that [Figure](https://iq.wiki/wiki/figure) initially gained attention for its tokenized home equity lines of credit (HELOCs), using verifiable lending data and expanding access to these assets across multiple [blockchains](https://iq.wiki/wiki/blockchain). He described the company’s origins in consumer lending, influenced by founder [Mike Cagney’s](https://iq.wiki/wiki/mike-cagney) background at [SoFi](https://iq.wiki/wiki/sofi-technologies), and its focus on creating a more efficient lending model through [blockchain](https://iq.wiki/wiki/blockchain) technology. Simon highlighted HELOCs as an ideal asset class for [tokenization](https://iq.wiki/wiki/tokenization) because traditional origination processes are often costly and inefficient, while on-chain systems can improve access, reduce financing costs, and create new lending products such as Prime. He also discussed [Figure’s](https://iq.wiki/wiki/figure) integrations with platforms like [Morpho](https://iq.wiki/wiki/morpho) to provide liquidity and expand [DeFi](https://iq.wiki/wiki/defi) access, as well as plans to tokenize additional asset classes including auto loans, residential loans, small business financing, inventory, and trade finance. Simon stated that [Figure’s](https://iq.wiki/wiki/figure) goal was to scale its on-chain assets and grow its presence across [Ethereum](https://iq.wiki/wiki/ethereum)-based [DeFi](https://iq.wiki/wiki/defi) markets into a larger financial infrastructure platform. [\\[5\\]](#cite-id-r1BvEtmHMc9nsI3t) \n\n[YOUTUBE@VID](4dTLLqb349c)\n\n## Presentations\n\n### DeFi Credit Layer\n\nIn a March 2026 presentation at [EthCC\\[9\\]](https://iq.wiki/wiki/ethereum-community-conference-ethcc), Simon discussed [Figure’s](https://iq.wiki/wiki/figure) approach to bringing [real-world assets (RWAs)](https://iq.wiki/wiki/real-world-assets-rwas) into [decentralized finance](https://iq.wiki/wiki/defi) through asset origination, securitization, and on-chain distribution. Simon explained that while global [real-world assets](https://iq.wiki/wiki/real-world-assets-rwas) represent a roughly $300 trillion market, bringing them into [DeFi](https://iq.wiki/wiki/defi) has remained challenging due to issues around access, liquidity, and integration with traditional financial structures. He outlined [Figure’s](https://iq.wiki/wiki/figure) approach of originating assets directly from source data, including its automated credit approval process for real mortgage loans, which had supported the origination of billions of dollars in loans while reducing reliance on manual underwriting. Simon described the company’s securitization process, distribution infrastructure, and efforts to connect institutional financing with [DeFi](https://iq.wiki/wiki/defi) platforms through tokenized assets and permissionless cash flow distribution. He also highlighted solutions such as Figure Forge, which enables large loans to be divided into smaller participations to improve liquidity and collateral flexibility. Simon stated that [Figure’s](https://iq.wiki/wiki/figure) long-term goal was to serve as a credit layer for [DeFi](https://iq.wiki/wiki/defi) by providing access to [real-world assets](https://iq.wiki/wiki/real-world-assets-rwas), cash flows, and financing infrastructure across both regulated institutional platforms and permissionless [decentralized applications](https://iq.wiki/wiki/decentralized-application). [\\[6\\]](#cite-id-HKG7xSyEW4v1nHUr) \n\n[YOUTUBE@VID](JLRQ296zWew)\n\n## Panels\n\n### DeFi, Custody, and Access\n\nIn a March 2026 panel at [EthCC\\[9\\]](https://iq.wiki/wiki/ethereum-community-conference-ethcc) alongside Jason Lau of [OKX](https://iq.wiki/wiki/okx), John Hallahan of Fireblocks, and Simo from [Aave](https://iq.wiki/wiki/aave), Simon discussed institutional adoption of [decentralized finance](https://iq.wiki/wiki/defi) and the role of infrastructure in connecting traditional finance with [blockchain](https://iq.wiki/wiki/blockchain) markets. Simon highlighted the importance of wallets as control layers for institutions, supporting functions such as custody, governance, and access to [DeFi](https://iq.wiki/wiki/defi) applications, while noting that only a small portion of institutional assets had moved into [decentralized finance](https://iq.wiki/wiki/defi) at the time. He identified key institutional [DeFi](https://iq.wiki/wiki/defi) use cases including treasury management, trading activities, and on-chain financial products, while emphasizing growing interest in asset [tokenization](https://iq.wiki/wiki/tokenization) among banks and asset managers seeking improved [collateral](https://iq.wiki/wiki/collateral) efficiency. The panel also addressed challenges related to liquidity, regulation, and technology risks in bringing [real-world assets](https://iq.wiki/wiki/real-world-assets-rwas) on-chain, with participants discussing solutions focused on transparency, interoperability, and improved asset fungibility. They concluded that stronger compliance infrastructure, multi-chain capabilities, and the development of [crypto](https://iq.wiki/wiki/cryptocurrency)-native financial products would be important factors in expanding institutional participation in [DeFi](https://iq.wiki/wiki/defi). [\\[1\\]](#cite-id-RDCs5oM2XhUfQj8y) \n\n[YOUTUBE@VID](_qXq9j2f-oo)","summary":"Reid Simon is a finance executive and President of Digital Assets at Figure Technology Solutions. 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