{"id":"amanda-cassatt","title":"Amanda Cassatt","content":"**Amanda Cassatt** is an American entrepreneur, author, and marketing executive. he is known for her foundational contributions to the marketing and narrative development of the [Ethereum](https://iq.wiki/wiki/ethereum) and [Web3](https://iq.wiki/wiki/web3) ecosystems. Cassatt is the founder and CEO of Serotonin, a [Web3](https://iq.wiki/wiki/web3) marketing agency and product studio, and previously served as the Chief Marketing Officer of ConsenSys. [\\[2\\]](#cite-id-vCzPucG9OsgPNrnc)  [\\[3\\]](#cite-id-NXkNvgFhRRtBM3sz) \n\n## Education\n\nAmanda Cassatt graduated magna cum laude with a Bachelor of Arts in English Language and Literature from Columbia University in the City of New York, where she studied from 2009 to 2013. She completed her secondary education at National Cathedral School between 2000 and 2009. [\\[2\\]](#cite-id-vCzPucG9OsgPNrnc) \n\n## Career\n\n### Early Career (2008–2016) \n\nAmanda Cassatt began her professional career in media and publishing. She volunteered with the educational programs department at the National Gallery of Art (Washington, DC, 2008–2009). She later held editorial and internship roles at The New Yorker (Manhattan, New York, 2010–2012), PEN American Center (Manhattan, New York, 2011), and W. W. Norton & Company (Manhattan, New York, 2011). She also worked as an editorial assistant at n+1 (Brooklyn, New York, 2012).\n\nFrom November 2013 to May 2015, Cassatt served as Special Projects Editor at The Huffington Post in Manhattan, New York, contributing to political and impact coverage and supporting editorial strategy. She co-founded Slant News Inc. in March 2015 and served as Editorial Director until April 2016, overseeing content development and community growth. Concurrently, she served as a board member and Communications Chair of the Columbia Venture Community from February 2016 to February 2018.\n\n### Blockchain and Web3 Leadership (2016–Present) \n\nIn August 2016, Cassatt joined ConsenSys as Chief Marketing Officer, serving until December 2019. Based in New York, she led marketing and brand initiatives during a period of expansion for the Ethereum ecosystem, supporting portfolio companies and community development.\n\nIn July 2019, she founded Serotonin, a [web3](https://iq.wiki/wiki/web3)-focused marketing and professional services firm. Through Serotonin, she has overseen go-to-market strategy and advisory work for blockchain-native organizations and established brands. The firm has also incubated and launched venture-backed companies, including Mojito (2021), a platform focused on [NFT](https://iq.wiki/wiki/non-fungible-token-nft) commerce; Franklin (2022), a hybrid payroll platform integrating cash and digital assets; and the Serotonin Platform (2023), a professional community initiative. Cassatt continues to serve as Founder of Serotonin.\n\n## Public Engagements and Commentary\n\nIn an interview during the Consensus conference, Cassatt discussed the strategic differences between marketing in Web2 and [Web3](https://iq.wiki/wiki/web3). She elaborated on the unique challenges and opportunities for building brands in the decentralized space and spoke about Serotonin's expansion into the Asia-Pacific market.\n\n[YOUTUBE@VID](fPG2P9xwzf4)\n\nIn another interview exploring her career trajectory and the principles outlined in her book, Cassatt explained the process of taking a highly technical project like [Ethereum](https://iq.wiki/wiki/ethereum) and making it understandable to a broader audience. She highlighted the importance of distilling complex concepts into clear value propositions for developers, enterprises, and consumers.\n\n[YOUTUBE@VID](8O1Se4wzzZE)\n\n## Awards and Recognition\n\nCassatt's work in the technology and marketing industries has been recognized by several publications. In 2016, she was named to the Forbes 30 Under 30 list in the Media and Marketing & Advertising categories for her contributions to successful product launches, token sales, and fundraises in the nascent crypto industry. [\\[2\\]](#cite-id-vCzPucG9OsgPNrnc) [\\[1\\]](#cite-id-C17y3eOh28uzKXTv) [\\[4\\]](#cite-id-NXkNvgFhRRtBM3sz)​\n\nIn October 2015, Cassatt was named a Future of Storytelling Fellow by the FoST Foundation, an organization associated with the publisher Melcher Media. [\\[2\\]](#cite-id-vCzPucG9OsgPNrnc)​","summary":"Amanda Cassatt is the founder and CEO of Serotonin, a Web3 marketing agency. Previously the CMO of ConsenSys, she was instrumental in marketing the Ethereum ecosystem and authored the book 'Web3 Marketing: A Handbook for the Next Internet Revolution'.","images":[{"id":"QmYRqC9v7Wzj3jyCZ9xvCKGEfsiAryfPC9QEr7nNTZjP3Y","type":"image/jpeg, image/png"}],"categories":[{"id":"people","title":"people"}],"tags":[{"id":"PeopleInDeFi"},{"id":"Founders"},{"id":"Speakers"},{"id":"Ethereum"}],"media":[{"id":"https://www.youtube.com/watch?v=fPG2P9xwzf4","size":"0","name":"fPG2P9xwzf4","type":null,"source":"YOUTUBE"},{"id":"https://www.youtube.com/watch?v=8O1Se4wzzZE","size":"0","name":"8O1Se4wzzZE","type":null,"source":"YOUTUBE"}],"metadata":[{"id":"references","value":"[{\"id\":\"C17y3eOh28uzKXTv\",\"description\":\"YouTube - Crypto’s Branding Problem, Scaling Serotonin, and Yapping with Amanda Cassatt\",\"timestamp\":1772627656666,\"url\":\"https://www.youtube.com/watch?v=8O1Se4wzzZE\"},{\"id\":\"vCzPucG9OsgPNrnc\",\"description\":\"LinkedIn: Amanda Cassatt\",\"timestamp\":1772627662182,\"url\":\"https://www.linkedin.com/in/amanda-cassatt/?originalSubdomain=hk\"},{\"id\":\"NXkNvgFhRRtBM3sz\",\"description\":\"Proof of Talk - Amanda Cassatt\",\"timestamp\":1772627669781,\"url\":\"https://www.proofoftalk.io/speakers/amanda-cassatt\"},{\"id\":\"7jXLp6WE7TmqS4PM\",\"description\":\"YouTube - Amanda Cassatt on Web3 Marketing & Serotonin’s Global Vision\",\"timestamp\":1772627762797,\"url\":\"https://www.youtube.com/watch?v=fPG2P9xwzf4\"}]"},{"id":"linkedin_profile","value":"https://www.linkedin.com/in/amanda-cassatt/"},{"id":"twitter_profile","value":"https://x.com/amandacassatt"},{"id":"commit-message","value":"\"Added profile for Amanda Cassatt\""}],"events":[{"id":"6e496a97-4aaf-41ee-a97e-0b2df7d430f3","date":"2016-01","title":"Named Forbes 30 Under 30","type":"DEFAULT","description":"Amanda Cassatt was recognized on the Forbes 30 Under 30 list in the Media category for her work in the crypto industry.","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"8e44d914-67b3-4220-a8c5-9e2f2a91abfd","date":"2016-01","title":"Became CMO of ConsenSys","type":"DEFAULT","description":"Joined ConsenSys as Chief Marketing Officer, playing a key role in shaping the narrative for the Ethereum ecosystem from 2016 to 2019.","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"e505b64a-0a8e-41bb-bf37-0c04e10e4080","date":"2020-01","title":"Founded Serotonin","type":"DEFAULT","description":"Founded Serotonin, a Web3 marketing agency and product studio, where she serves as CEO.","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"6b3cb45d-ae8a-43c3-8c55-4c7295acf7b8","date":"2022-10","title":"Published 'Web3 Marketing'","type":"DEFAULT","description":"Authored 'Web3 Marketing: A Handbook for the Next Internet Revolution', considered the first book dedicated to marketing in the Web3 space.","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null}],"user":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"author":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"operator":{"id":"0x4a2bC97afBF41a2Cbf4b4628F63420682Ff4CF2a"},"language":"en","version":1,"linkedWikis":{"blockchains":[],"founders":[],"speakers":[]}}