{"id":"benji-taylor","title":"Benji Taylor","content":"**Benji Taylor** is a British designer, product leader, and entrepreneur known for his work in consumer software and [cryptocurrency](https://iq.wiki/wiki/cryptocurrency)-native applications. He is the founder of the consumer software company Los Feliz Engineering, which was acquired by [Aave](https://iq.wiki/wiki/aave) Labs. As of March 2026, Taylor is the Design Lead for X, a role that also involves work with Elon Musk's other companies, xAI and SpaceX, and is considered integral to the development of the \"X Money\" payments platform. [\\[1\\]](#cite-id-VIGJTe46kDn5pyLu) [\\[2\\]](#cite-id-nApCajbVRiUeDeX8)​\n\n## Career\n\nBenji Taylor's career has been marked by leadership roles at the intersection of design, consumer applications, and the [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) industry. He has held senior positions at prominent [Web3](https://iq.wiki/wiki/web3) organizations and led his own company to a successful acquisition. [\\[2\\]](#cite-id-nApCajbVRiUeDeX8) [\\[3\\]](#cite-id-K5ybiRuLu3mnTrZt)​\n\n### Los Feliz Engineering\n\nTaylor founded the consumer software company Los Feliz Engineering (LFE). Under his leadership, the company developed and launched two distinct products: Honk, a real-time, live messaging application for personal communication, and Family, a self-custody [crypto wallet](https://iq.wiki/wiki/cryptocurrency-wallet) designed for user-friendliness. In a significant milestone for the company, Los Feliz Engineering was acquired by [Aave](https://iq.wiki/wiki/aave) Labs in September 2023. [\\[1\\]](#cite-id-VIGJTe46kDn5pyLu) [\\[3\\]](#cite-id-K5ybiRuLu3mnTrZt) [\\[4\\]](#cite-id-n4O4hZy4KJFDa9Pf)​\n\n### Aave Labs\n\nFollowing the acquisition of Los Feliz Engineering in September 2023, Taylor joined Aave Labs, the primary development firm behind the major [decentralized finance](https://iq.wiki/wiki/defi) (DeFi) protocol [Aave](https://iq.wiki/wiki/aave). He assumed the role of Chief Product Officer (CPO), overseeing the organization's product strategy and development. Taylor served as CPO for approximately two years, departing from the position in October 2025. [\\[1\\]](#cite-id-VIGJTe46kDn5pyLu) [\\[2\\]](#cite-id-nApCajbVRiUeDeX8)​\n\n### Base (Coinbase)\n\nAfter his tenure at [Aave](https://iq.wiki/wiki/aave) Labs, Taylor took on the role of Head of Design for [Base](https://iq.wiki/wiki/base), an [Ethereum](https://iq.wiki/wiki/ethereum) [Layer 2](https://iq.wiki/wiki/layer-2) [blockchain](https://iq.wiki/wiki/blockchain) network developed and incubated by the [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) exchange [Coinbase](https://iq.wiki/wiki/coinbase). In this position, he led design efforts for the network between late 2025 and early 2026, before his move to X. [\\[1\\]](#cite-id-VIGJTe46kDn5pyLu) [\\[2\\]](#cite-id-nApCajbVRiUeDeX8) [\\[4\\]](#cite-id-n4O4hZy4KJFDa9Pf)​\n\n### X, xAI, and SpaceX\n\nIn March 2026, it was announced that Taylor had been hired by [Elon Musk](https://iq.wiki/wiki/elon-musk)'s social media platform X as a Design Lead. His responsibilities are reported to span design initiatives across X as well as Musk's other major companies, xAI and SpaceX. The appointment is widely seen as a strategic move to advance X's financial ambitions, particularly the development of its \"X Money\" payments and financial services platform. Taylor's extensive experience in building user-friendly crypto wallets and his expertise in [Web3](https://iq.wiki/wiki/web3) product design are considered highly relevant to this initiative. X product lead [Nikita Bier](https://iq.wiki/wiki/nikita-bier) stated that he had followed Taylor's work for years and had actively pushed to hire him. [\\[2\\]](#cite-id-nApCajbVRiUeDeX8) [\\[3\\]](#cite-id-K5ybiRuLu3mnTrZt) [\\[4\\]](#cite-id-n4O4hZy4KJFDa9Pf)​\n\n## Other Ventures and Projects\n\nIn addition to his primary career roles, Taylor has been involved in creating tools for the design community. [\\[1\\]](#cite-id-VIGJTe46kDn5pyLu)\n\n### Dip\n\nTaylor is the co-founder of Dip, a project that creates and publishes open-source tools for interface design. Notable tools released under Dip include:\n\n* `cmdk`: A command menu component for the React programming library.\n* `Agentation`: A tool or framework related to the integration of AI agents into interface design, a topic Taylor has explored in his writings. [\\[1\\]](#cite-id-VIGJTe46kDn5pyLu)","summary":"Benji Taylor is a UK-born designer and entrepreneur. 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