{"id":"andrej-bencic","title":"Andrej Bencic","content":"**Andrej Bencic** is a Serbian software engineer and entrepreneur who is the co-founder and chief executive officer of Tenderly, a full-stack infrastructure platform for [Web3](https://iq.wiki/wiki/web3) developers. He has an extensive background in building and scaling development tools, with a particular focus on the [Ethereum](https://iq.wiki/wiki/ethereum) ecosystem. [\\[2\\]](#cite-id-gzV1hgT4XdVnv1Of)​\n\n## Education\n\nBencic graduated from PMC in Belgrade, Serbia, in 2020 with a Bachelor’s degree in Computer Software Engineering. [\\[1\\]](#cite-id-YSDUfGQMlvGq2oyd)​\n\n## Career\n\nBencic began his career in December 2013 as a backend developer at Norm in Belgrade, where he worked until mid-2015 on backend systems and gained early professional experience in server-side development. From July 2015 to September 2016, he worked as a software engineer at Devana Technologies, a Serbian startup that built the ManageWP platform for managing WordPress websites. He contributed to the second iteration of ManageWP, working across multiple parts of the system, including site analysis tools, core platform features, and the backup infrastructure.\n\nBetween September 2016 and September 2018, Bencic worked as a software engineer at GoDaddy in Belgrade following the company’s acquisition of ManageWP. He focused on integrating ManageWP into GoDaddy’s infrastructure while continuing to develop and maintain the standalone product. During his final year, he served as a development lead for a small team experimenting with new ManageWP components using GoDaddy’s internal technology stack.\n\nFrom October 2018 to June 2019, he worked as a software engineer at MVP Workshop, a [blockchain](https://iq.wiki/wiki/blockchain)-focused development agency. He initially contributed in a research role to a decentralized book marketplace, addressing content storage and distribution while balancing privacy and ownership considerations. He later worked on backend development for a decentralized borrowing and lending platform and led a project to build a managed wallet solution alongside a decentralized affiliate and payment processing system on [Ethereum](https://iq.wiki/wiki/ethereum). In August 2018, Bencic co-founded Tenderly and serves as its CEO. As part of the founding team, he was responsible for the development, operation, and maintenance of Tenderly’s cloud platform and infrastructure, supporting monitoring and analysis of [Ethereum](https://iq.wiki/wiki/ethereum) [smart contracts](https://iq.wiki/wiki/smart-contract). [\\[1\\]](#cite-id-YSDUfGQMlvGq2oyd)​\n\n## Interviews\n\n### Hacking Through Web3\n\nIn a February 2022 interview on the Chair Podcast, Bencic discussed his background in engineering and early exposure to [blockchain](https://iq.wiki/wiki/blockchain) development, describing how limitations in existing developer tools influenced the formation of Tenderly. He explained that the team initially prioritized product development, refining the platform through iterative improvements informed by direct user feedback, and observed gaps in the [blockchain](https://iq.wiki/wiki/blockchain) development ecosystem. Bencic outlined an approach to customer growth centered on relationship-building and long-term trust rather than conventional sales methods. He also addressed Tenderly’s progression from seed funding to a Series A round, which allowed the company to shift from early-stage sustainability toward broader expansion and product refinement. The interview covered the role of developer intuition alongside customer input in guiding innovation, including examples of unsuccessful features that failed to gain adoption and later changes driven by user feedback that improved onboarding. Bencic noted that as the company scaled, challenges moved from technical execution to organizational growth, particularly maintaining culture as the team expanded. He also shared views on [blockchain](https://iq.wiki/wiki/blockchain) as an evolving foundational technology and explained the origin of the company’s name, which emerged from earlier projects as the team’s focus consolidated around [blockchain](https://iq.wiki/wiki/blockchain). [\\[3\\]](#cite-id-HTi07IJnOSTczl2J) \n\n[YOUTUBE@VID](https://youtube.com/watch?v=MOh9RAMUgko)\n\n### Tenderly\n\nIn a February 2022 interview on the Blockshots podcast, Bencic discussed Tenderly’s focus on tools for [Ethereum](https://iq.wiki/wiki/ethereum) development, including monitoring, debugging, simulation, and alerting across the [smart contract](https://iq.wiki/wiki/smart-contract) lifecycle. He explained that building developer infrastructure presents different challenges than developing [blockchain](https://iq.wiki/wiki/blockchain) applications, requiring continuous adaptation in a rapidly changing technical environment. Bencic addressed the barriers developers face when transitioning from traditional software to [blockchain](https://iq.wiki/wiki/blockchain), citing the complexity and limited tooling compared with other technology fields. He described Tenderly as an integrated set of tools intended to support developers from contract development through production analysis and noted broader usability issues in [Web3](https://iq.wiki/wiki/web3), including the risks associated with on-chain transactions. The conversation also covered tensions between centralization and decentralization in [blockchain](https://iq.wiki/wiki/blockchain) infrastructure and highlighted that developers retain the option to operate independently despite relying on shared services. [\\[4\\]](#cite-id-2y0p6GKvEGWibThc) \n\n[YOUTUBE@VID](https://youtube.com/watch?v=RO10XUOLNrk)","summary":"Andrej Bencic is the co-founder and CEO of Tenderly, a blockchain development platform. 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