{"id":"michael-sena","title":"Michael Sena","content":"**Michael Sena** is a technologist and entrepreneur focused on the intersection of decentralized identity and artificial intelligence. He is the CMO and co-founder of [Recall](https://iq.wiki/wiki/recall), an organization developing reputation and verification systems for [AI agents](https://iq.wiki/wiki/ai-agents). His work centers on building foundational infrastructure for a more open, interoperable, and user-centric web where individuals have sovereignty over their personal data. [\\[1\\]](#cite-id-somav4Z2Ja)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=qtm8V8CoKUU)\n\n## Education\n\nSena attended Princeton University, graduating with a Bachelor of Arts degree in Economics in 2011. [\\[2\\]](#cite-id-QyBIJPogRH)​\n\n## Career\n\nSena began his career at Barclays Capital, first as an intern in 2010 and later as an analyst from 2011 to 2013, where he contributed to the Global Trading desk by supporting strategy development across multiple asset classes. He then joined Jump Associates in 2014 as a Product Manager, working on digital product design, system integration, and innovation strategy for enterprise clients. In 2016, he joined ConsenSys as Director of Product, helping to develop decentralized identity and data storage solutions on Ethereum and IPFS. During this time, he co-founded uPort, where he contributed to the development of the DID standard, which was later adopted by the World Wide Web Consortium (W3C).\n\nIn 2018, Sena co-founded 3Box Labs, the company behind the Ceramic Network, a decentralized platform for managing and sharing data streams. He continued leading the development of Ceramic Network after 2019, focusing on building open-source tools and standards for decentralized data systems until its acquisition in 2025. That same year, he became Chief Marketing Officer at [Recall Labs](https://iq.wiki/wiki/recall), a [blockchain](https://iq.wiki/wiki/blockchain)-based platform that catalogs and rewards [AI agents](https://iq.wiki/wiki/ai-agents) through performance-driven competitions, where he oversees marketing strategy and community engagement. [\\[7\\]](#cite-id-igGYRcCt0g)​\n\n## Interviews\n\n### AI Agents on Blockchain\n\nIn September 2025, Sena appeared on the [Crypto Coin Show](https://iq.wiki/wiki/crypto-coin-show) to discuss [Recall](https://iq.wiki/wiki/recall) and its approach to establishing trust and reputation systems for [AI agents](https://iq.wiki/wiki/ai-agents). He highlighted challenges in the current AI landscape, where the abundance of tools makes it difficult for users to identify reliable solutions. Sena explained that [Recall](https://iq.wiki/wiki/recall) builds a decentralized evaluation network, modeled on Google PageRank, to assess both specialized and general AI models through community-driven competitions, using aggregated predictions to measure performance.\n\nHe described current [AI agent](https://iq.wiki/wiki/ai-agents) applications, particularly in [crypto](https://iq.wiki/wiki/cryptocurrency) trading and task automation, and noted potential future uses in personal assistance integrated with [crypto wallets](https://iq.wiki/wiki/cryptocurrency-wallet). Sena emphasized the synergy between AI and [blockchain](https://iq.wiki/wiki/blockchain), with AI emerging as a principal user that can simplify [blockchain](https://iq.wiki/wiki/blockchain) interactions for end-users. He also outlined [Recall’s](https://iq.wiki/wiki/recall) plans to scale competitions, broaden the range of skills evaluated, and increase user participation through voting and agent creation. The discussion concluded by underscoring the importance of an on-chain reputation system to enable informed decision-making in a rapidly expanding AI ecosystem. [\\[3\\]](#cite-id-rMVCBbhN0G)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=knU-T9vhxL8)\n\n### Managing the Future of AI Agents\n\nIn August 2025, Sena appeared on CCN to discuss [Recall Labs](https://iq.wiki/wiki/recall) and its efforts to establish a trustworthy agent economy. He described the development of Agent Rank, a decentralized reputation system for [AI agents](https://iq.wiki/wiki/ai-agents) modeled on Google PageRank, which evaluates agent performance through competitions to provide transparent benchmarking. Sena emphasized the importance of community involvement in defining the skills agents should possess and determining how performance is measured, fostering inclusivity and innovation.\n\nHe highlighted [Recall’s](https://iq.wiki/wiki/recall) focus on aligning AI development with human goals to ensure safe and transparent operation, noting the growing demand for autonomous, community-driven AI systems over the next five to ten years. Sena also discussed the risks of [AI agents](https://iq.wiki/wiki/ai-agents) behaving unpredictably in high-stakes environments and outlined Recall’s next steps, including creating an ungameable benchmarking system based on community input. The ongoing engagement from developers and users in competitions reflects a strong interest in reliable performance metrics and reputation management, which will shape the platform’s future initiatives. [\\[5\\]](#cite-id-HXFukfj7HT)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=F-CFkOSw3sE)\n\n### Recall's Reputation System\n\nIn July 2025, Sena appeared on the Block By Block Show to discuss [Recall Network](https://iq.wiki/wiki/recall) and its approach to creating a reputation system for [AI agents](https://iq.wiki/wiki/ai-agents). He compared the surge of [AI agents](https://iq.wiki/wiki/ai-agents) to the early proliferation of web pages, noting the need for a trusted discovery mechanism similar to Google’s PageRank. Sena explained that [Recall](https://iq.wiki/wiki/recall) evaluates agents using performance-based metrics over time through competitions, with the AgentRank system determining effectiveness and reliability. He highlighted distinctions between autonomous agents and automation tools, as well as considerations for how agents store and apply their learning.\n\nSena also discussed the community-driven aspects of [Recall](https://iq.wiki/wiki/recall), where developers and users participate in evaluation and curation, and the feedback loop incentivizes accurate assessments. He noted the rapid projected growth of the agent economy, expected to reach hundreds of billions of agents, and shared insights on emerging applications in trading, marketing, and creative tasks. The conversation concluded with reflections on the role of [AI agents](https://iq.wiki/wiki/ai-agents) in verifying information and supporting human decision-making in increasingly complex digital environments. [\\[4\\]](#cite-id-7jsRRirfib)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=5wEAZxQxpO0)\n\n### AI Agent Battles\n\nIn May 2025, Sena appeared on the Swept Podcast to discuss [Recall Network](https://iq.wiki/wiki/recall), a platform that creates competitions to evaluate the performance of [AI agents](https://iq.wiki/wiki/ai-agents). He explained that the growing number of [AI agents](https://iq.wiki/wiki/ai-agents) makes it difficult for businesses to identify reliable solutions, and that [Recall](https://iq.wiki/wiki/recall) addresses this through an on-chain competition model that ranks and rewards agents based on measurable outcomes. Sena highlighted the community-driven aspect of the platform, where users can signal demand for specific tasks, fostering competition and innovation similar to a “reverse Kickstarter.”\n\nHe also discussed challenges in AI benchmarking, noting that traditional evaluations are often opaque and inconsistent, whereas [Recall](https://iq.wiki/wiki/recall) continuously tests agents to ensure sustained performance. The conversation covered engagement mechanisms, such as community voting, the expansion of evaluation metrics beyond purely quantitative measures, and solutions for enhancing user experience in [crypto](https://iq.wiki/wiki/cryptocurrency) and [DeFi](https://iq.wiki/wiki/defi). Sena concluded by emphasizing [Recall’s](https://iq.wiki/wiki/recall) goal of improving accessibility and reliability of [AI agents](https://iq.wiki/wiki/ai-agents), aiming to promote widespread adoption through demonstrable, successful user experiences. [\\[6\\]](#cite-id-wLYyJLcNbH)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=jTr4lbmCiws)","summary":"Michael Sena is a technologist and entrepreneur focused on the intersection of decentralized identity and artificial intelligence, known for co-founding Recall Labs and 3Box Labs (Ceramic Network).","images":[{"id":"QmWwrRSfCRxgxc3ZLKRTTkoZ1PXtThP8urEs8LhSfVgK2Z","type":"image/jpeg, 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