{"id":"anthony-lesoismier-geniaux","title":"Anthony Lesoismier-Geniaux","content":"**Anthony Lesoismier-Geniaux** is a finance professional and entrepreneur with experience in hedge funds, quantitative trading, and digital wealth management. He is the co-founder and Chief [Strategy](https://iq.wiki/wiki/strategy) Officer (CSO) of [SwissBorg](https://iq.wiki/wiki/swissborg), a digital asset platform. In his role as CSO, he guides the company's strategic direction and the development of its ecosystem. [\\[2\\]](#cite-id-8lg1s0H0qJ)​\n\n## Education\n\nLesoismier-Geniaux attended the Polytech’Nice-Sophia, where he graduated with a Master of Science degree in Finance in 2008. His academic background in finance laid the groundwork for his subsequent career in quantitative analysis and portfolio management. [\\[1\\]](#cite-id-WGERdjHZZS)​\n\n## Career\n\nLesoismier-Geniaux began his career in finance in 2008 in Paris, first as a Hedge Fund Manager Assistant at Systeia Capital Management, where he supported portfolio management activities. Later that year, he joined Amundi as a Front Office Business Analyst, concentrating on financial data analysis and support for investment operations. In 2009, he moved to Robeco, taking on the role of Junior Fund Manager and Quantitative Analyst. There, he was responsible for developing cross-asset strategies by applying quantitative models to inform fund management decisions.\n\nBetween 2010 and 2012, Lesoismier-Geniaux worked in London in trading roles. He was a Sales Trader for Exchange-Traded Funds (ETFs) at Market Securities LLP and later a Sales Trader for Equity Derivatives at BGC Partners. In these positions, he managed institutional client relationships, executed trades across European markets, and provided market analysis to support trading strategies. From 2012 to 2015, he worked in Monaco, focusing on quantitative fund management, where he specialized in systematic trading strategies and fund performance optimization.\n\nIn 2015, he joined JFD Group as the Head of Financial Market Digital Advisory, a position he held until 2017. His work involved developing digital wealth management and advisory solutions, with a particular focus on quantitative and structured investment products. In 2017, Lesoismier-Geniaux co-founded [SwissBorg](https://iq.wiki/wiki/swissborg), a Switzerland-based digital wealth management platform that utilizes [blockchain](https://iq.wiki/wiki/blockchain) technology. As Chief Strategy Officer (CSO), he oversees the company's strategic planning and ecosystem development. [\\[3\\]](#cite-id-3g0NgdKWVV)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=RVfcvoa5SCo)\n\n## Interviews\n\n### Navigating Tough Markets\n\nIn an April 2025 interview with Web3 TV, Lesoismier joined host Alex Fazel to discuss navigating difficult market conditions and the importance of returning to financial fundamentals. They began by acknowledging the widespread losses and low morale in the market, framing this period as an opportunity to rebuild discipline and focus on long-term strategies. The discussion centered on understanding how liquidity drives markets, often creating disconnects between economic realities and asset prices due to quantitative easing. They also analyzed how geopolitical events and Federal Reserve policies influence inflation, employment, and overall market sentiment, encouraging listeners to consider macroeconomic factors as crucial to informed investment decisions.\n\nThe conversation then moved to practical investment strategies, particularly the value of dollar-cost averaging (DCA). Drawing on insights from investors like Benjamin Graham and Peter Lynch, Lesoismier emphasized that consistent, disciplined investing outperforms efforts to time the market. He supported this with quantitative data showing DCA’s long-term profitability, even during volatility. The pair demonstrated how users can automate DCA strategies using the SwissBorg app, simplifying recurring investments in digital assets. Concluding the interview, they urged the community to keep investing, share feedback, and stay engaged—stressing that collective learning and patience are key to enduring and thriving through market cycles. [\\[6\\]](#cite-id-5sJ0ahM9TT)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=SNUOc3_vpqE)\n\n### SwissBorg Deepdive\n\nIn a July 2022 interview with UpLift DAO, Lesoismier-Geniaux reflected on [SwissBorg’s](https://iq.wiki/wiki/swissborg) evolution and the principles driving its sustained success. He emphasized that alignment of vision among leadership is critical for long-term growth, noting that many projects from the post-2017 [ICO](https://iq.wiki/wiki/initial-coin-offering) era failed due to internal misalignment and poor execution. In contrast, [SwissBorg’s](https://iq.wiki/wiki/swissborg) cohesion and teamwork allowed it to navigate the industry’s challenges effectively. Lesoismier described the platform’s steady rise to over 600,000 users and more than $2 billion in assets under management, crediting this to a focus on wealth management and user experience rather than short-term trading.\n\nLesoismier also highlighted the importance of authentic communication and community trust, explaining that [SwissBorg’s](https://iq.wiki/wiki/swissborg) growth was built on transparency and a shared purpose, rather than purely financial incentives. He discussed the creation of [SwissBorg Ventures](https://iq.wiki/wiki/swissborg), designed to support promising [blockchain](https://iq.wiki/wiki/blockchain) projects and democratize investment opportunities for everyday users. Concluding the interview, he underscored [blockchain’s](https://iq.wiki/wiki/blockchain) potential to make technology more inclusive, envisioning a future where the benefits of innovation are distributed widely, rather than being concentrated among a few. [\\[4\\]](#cite-id-Bxa5qkw1PS)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=n9Vgo1M3QEQ)\n\n### Learning The Trade\n\nIn a June 2021 interview with Cryptonites TV, Lesoismier discussed the evolving financial landscape, the psychology of trading, and [SwissBorg’s](https://iq.wiki/wiki/swissborg) role in improving [crypto](https://iq.wiki/wiki/cryptocurrency) investing. He began by noting the unprecedented pace of global money printing, emphasizing how economic conditions had accelerated since the U.S. government’s first trillion dollars in circulation. Lesoismier introduced [SwissBorg’s](https://iq.wiki/wiki/swissborg) app, designed to help users find the best trading rates and provide zero-fee [Bitcoin](https://iq.wiki/wiki/bitcoin) purchases, as well as Crypto Slate Edge, a tool that leverages data and on-chain metrics to help traders navigate the fast-moving [crypto](https://iq.wiki/wiki/cryptocurrency) market. Reflecting on his early experiences in finance, he credited strategy games and poker with shaping his understanding of probability and decision-making.\n\nThroughout the discussion, Lesoismier explored trader psychology and behavioral patterns, drawing on data from 33,000 daily traders to demonstrate that most fail to profit over time due to emotional biases. He explained how societal expectations and impatience often drive traders to sell winners too soon or hold onto losses for too long. Emphasizing that true learning in markets takes time, he advised new traders to seek mentorship and focus on developing patience and self-awareness. By aligning personal behavior with investment goals, Lesoismier argued, individuals could make more rational, long-term decisions and improve their overall trading performance. [\\[7\\]](#cite-id-vq8QOaPHok)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=WtxBQN9rTZY)\n\n### SwissBorg AMA\n\nIn a January 2023 AMA with GUMY Tutorials, Lesoismier and [Cyrus Fazel](https://iq.wiki/wiki/cyrus-fazel) discussed the platform’s development, community engagement, and upcoming initiatives. They described [SwissBorg](https://iq.wiki/wiki/swissborg) as a user-friendly yet advanced [crypto](https://iq.wiki/wiki/cryptocurrency) wealth management platform designed for both novice and experienced investors. During the session, they announced the launch of [SwissBorg’s](https://iq.wiki/wiki/swissborg) new launchpad project, aiming to raise €25 million, with over €7 million already secured. The founders encouraged users to participate by investing small amounts, emphasizing that investing is as much about learning and personal growth as it is about financial returns. They also highlighted the strong role of the [SwissBorg](https://iq.wiki/wiki/swissborg) community in driving the company’s mission and success.\n\nLooking ahead to 2023, the co-founders outlined plans to align user interests with company goals while strengthening [SwissBorg’s](https://iq.wiki/wiki/swissborg) position in the European market. They introduced upcoming thematic investment products that would allow users to diversify across assets linked to specific trends. Addressing concerns about fees, they emphasized transparency in their pricing model and encouraged users to evaluate overall value. Future developments included automated investment tools designed for long-term strategies and a smoother user experience. The AMA concluded with appreciation for the community’s continued support and a promise of ongoing communication and platform improvements. [\\[5\\]](#cite-id-89aBAk31vT)​\n\n[YOUTUBE@VID](https://youtube.com/watch?v=d1y104K3DG0)","summary":"Anthony Lesoismier-Geniaux is a finance professional and entrepreneur. He is the co-founder and Chief Strategy Officer (CSO) of SwissBorg, a digital wealth management platform that integrates blockchain technology.","images":[{"id":"QmS7rFPU7AWJ1ctcUwa8W2sgKZUhkwL5NR25tSktAp8SMX","type":"image/jpeg, image/png"}],"categories":[{"id":"people","title":"people"}],"tags":[{"id":"Founders"},{"id":"PeopleInDeFi"},{"id":"Organizations"},{"id":"Protocols"},{"id":"Speakers"}],"media":[{"id":"QmXAZYqxNmU5r2fQoRqfz47WgMzPEg7tkENFFvfPjGnncq","type":"GALLERY","source":"IPFS_IMG"},{"id":"https://www.youtube.com/watch?v=RVfcvoa5SCo","name":"RVfcvoa5SCo","caption":"","thumbnail":"https://www.youtube.com/watch?v=RVfcvoa5SCo","source":"YOUTUBE"},{"id":"https://www.youtube.com/watch?v=SNUOc3_vpqE","name":"SNUOc3_vpqE","caption":"","thumbnail":"https://www.youtube.com/watch?v=SNUOc3_vpqE","source":"YOUTUBE"},{"id":"https://www.youtube.com/watch?v=n9Vgo1M3QEQ","name":"n9Vgo1M3QEQ","caption":"","thumbnail":"https://www.youtube.com/watch?v=n9Vgo1M3QEQ","source":"YOUTUBE"},{"id":"https://www.youtube.com/watch?v=WtxBQN9rTZY","name":"WtxBQN9rTZY","caption":"","thumbnail":"https://www.youtube.com/watch?v=WtxBQN9rTZY","source":"YOUTUBE"},{"id":"https://www.youtube.com/watch?v=d1y104K3DG0","name":"d1y104K3DG0","caption":"","thumbnail":"https://www.youtube.com/watch?v=d1y104K3DG0","source":"YOUTUBE"}],"metadata":[{"id":"references","value":"[\n  {\n    \"id\": \"WGERdjHZZS\",\n    \"url\": \"https://www.linkedin.com/in/anthony-lesoismier-geniaux-06254a11/?locale=en\\\\_US\",\n    \"description\": \"Anthony Lesoismier-Geniaux LinkedIn Profile\",\n    \"timestamp\": 1762551748248\n  },\n  {\n    \"id\": \"8lg1s0H0qJ\",\n    \"url\": \"https://swissborg.com/\",\n    \"description\": \"SwissBorg Official Website\",\n    \"timestamp\": 1762551748248\n  },\n  {\n    \"id\": \"3g0NgdKWVV\",\n    \"url\": \"https://www.linkedin.com/in/anthony-lesoismier-geniaux-06254a11/details/experience/?locale=en\\\\_US\",\n    \"description\": \"Anthony Lesoismier-Geniaux LinkedIn Experience\",\n    \"timestamp\": 1762551748248\n  },\n  {\n    \"id\": \"Bxa5qkw1PS\",\n    \"url\": \"https://www.youtube.com/watch?v=n9Vgo1M3QEQ\\\\&pp=ygUcYW50aG9ueSBsZXNvaXNtaWVyIHN3aXNzYm9yZw%3D%3D\",\n    \"description\": \"Deep Dive Into Swissborg Interview\",\n    \"timestamp\": 1762551748248\n  },\n  {\n    \"id\": \"89aBAk31vT\",\n    \"url\": \"https://www.youtube.com/watch?v=d1y104K3DG0\\\\&pp=ygUcYW50aG9ueSBsZXNvaXNtaWVyIHN3aXNzYm9yZw%3D%3D\",\n    \"description\": \"SwissBorg AMA with GUMY Tutorials\",\n    \"timestamp\": 1762551748248\n  },\n  {\n    \"id\": \"5sJ0ahM9TT\",\n    \"url\": \"https://www.youtube.com/watch?v=SNUOc3\\\\_vpqE\\\\&pp=ygUcYW50aG9ueSBsZXNvaXNtaWVyIHN3aXNzYm9yZ9IHCQkDCgGHKiGM7w%3D%3D\",\n    \"description\": \"How to Navigate Tough Markets | SwissBorg Podcast\",\n    \"timestamp\": 1762551748248\n  },\n  {\n    \"id\": \"vq8QOaPHok\",\n    \"url\": \"https://www.youtube.com/watch?v=WtxBQN9rTZY\\\\&pp=ygUcYW50aG9ueSBsZXNvaXNtaWVyIHN3aXNzYm9yZw%3D%3D\",\n    \"description\": \"How to Become the BEST Crypto Trader Interview\",\n    \"timestamp\": 1762551748248\n  }\n]"},{"id":"linkedin_profile","value":"https://www.linkedin.com/in/anthony-lesoismier-geniaux-06254a11/"},{"id":"website","value":"https://swissborg.com/"},{"id":"references","value":"https://www.youtube.com/watch?v=n9Vgo1M3QEQ"},{"id":"references","value":"https://www.youtube.com/watch?v=WtxBQN9rTZY"},{"id":"references","value":"https://www.youtube.com/watch?v=d1y104K3DG0"},{"id":"previous_cid","value":"\"https://ipfs.everipedia.org/ipfs/QmSiNdUAXMMEGeD6yFvS4ZqyuHrfVDuuvXcr2Z31Ljd42k\""},{"id":"commit-message","value":"\"Updated wiki content\""},{"id":"previous_cid","value":"QmSiNdUAXMMEGeD6yFvS4ZqyuHrfVDuuvXcr2Z31Ljd42k"}],"events":[{"id":"c6153b30-c0b0-4275-b353-df41ae18dfe7","date":"2017-01","title":"Co-founded SwissBorg","type":"CREATED","description":"Co-founded SwissBorg, a Switzerland-based digital wealth management platform, and serves as its Chief Strategy Officer (CSO).","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"4837ba7e-fafe-4784-b999-8be63b5af7f8","date":"2008-01","title":"Graduated with MSc in Finance","type":"DEFAULT","description":"Graduated from the Polytech’Nice-Sophia with an MSc in Finance, laying the groundwork for his career in quantitative finance.","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"53f242d8-5653-4cad-87e4-637e778c2c76","date":"2008-01","title":"Began Career in Finance","type":"DEFAULT","description":"Began his career as a Hedge Fund Manager Assistant at Systeia Capital Management in Paris, later joining Amundi as a Front Office Business Analyst.","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"a78b1af4-dec9-4f1b-be75-e949d63f6774","date":"2015-01","title":"Head of Digital Advisory at JFD Group","type":"DEFAULT","description":"Served as Head of Financial Market Digital Advisory at JFD Group, where he developed digital wealth management and advisory solutions.","link":null,"multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"65f9032e-fee2-4307-8794-9aee2144e12c","date":"2025-04","title":"Interview with Web3 TV","type":"DEFAULT","description":"Joined Web3 TV to discuss navigating difficult market conditions, the importance of financial fundamentals, and dollar-cost averaging strategies.","link":"https://www.youtube.com/watch?v=SNUOc3_vpqE","multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null}],"user":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"author":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"operator":{"id":"0xacb6c5AD52b8f605299B0d774CE97F26e3DB80c2"},"language":"en","version":1,"linkedWikis":{"blockchains":["swissborg"],"founders":[],"speakers":[]},"recentActivity":"{\"items\":[{\"id\":\"0aab6984-dc5b-41c2-b6bc-69ba529f6fd0\",\"title\":\"Anthony Lesoismier-Geniaux\",\"description\":\"Anthony Lesoismier-Geniaux is a finance professional and entrepreneur. He is the co-founder and Chief Strategy Officer (CSO) of SwissBorg, a digital wealth management platform that integrates blockchain technology.\",\"timestamp\":\"2025-11-07T22:07:13.262Z\",\"category\":\"Wiki Update\",\"status\":{\"icon\":\"RiGlobalLine\",\"label\":\"Wiki Updated\",\"iconClassName\":\"text-green-500\"},\"user\":{\"name\":\"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889\",\"address\":\"0xacb6c5AD52b8f605299B0d774CE97F26e3DB80c2\"},\"button\":{\"label\":\"View Summary\",\"icon\":\"RiFileTextLine\"},\"summarySections\":[{\"title\":\"Career\",\"subtitle\":\"An internal link and a video were added to the Career section.\",\"variant\":\"modified\",\"changeCount\":2,\"changes\":[\"Added a link for the term 'blockchain'.\",\"Embedded a YouTube video.\"]},{\"title\":\"Navigating Tough Markets\",\"subtitle\":\"The text was updated and a video was added to the 'Navigating Tough Markets' interview section.\",\"variant\":\"modified\",\"changeCount\":2,\"changes\":[\"Updated the host's name from 'Alex' to 'Alex Fazel'.\",\"Embedded a YouTube video.\"]},{\"title\":\"SwissBorg Deepdive\",\"subtitle\":\"Internal links and a video were added to the 'SwissBorg Deepdive' interview section.\",\"variant\":\"modified\",\"changeCount\":2,\"changes\":[\"Added links for 'SwissBorg', 'ICO', and 'blockchain'.\",\"Embedded a YouTube video.\"]},{\"title\":\"Learning The Trade\",\"subtitle\":\"Internal links and a video were added to the 'Learning The Trade' interview section.\",\"variant\":\"modified\",\"changeCount\":2,\"changes\":[\"Added links for 'SwissBorg', 'crypto', and 'Bitcoin'.\",\"Embedded a YouTube video.\"]},{\"title\":\"SwissBorg AMA\",\"subtitle\":\"Internal links and a video were added to the 'SwissBorg AMA' interview section.\",\"variant\":\"modified\",\"changeCount\":2,\"changes\":[\"Added links for 'Cyrus Fazel', 'SwissBorg', and 'crypto'.\",\"Embedded a YouTube video.\"]},{\"title\":\"Blockchains\",\"subtitle\":\"Added 'swissborg' to the list of associated blockchains.\",\"variant\":\"added\",\"changeCount\":1,\"changes\":[\"Added blockchain: 'swissborg'\"]},{\"title\":\"Videos\",\"subtitle\":\"Five new YouTube videos were added to the wiki.\",\"variant\":\"added\",\"changeCount\":5,\"changes\":[\"Added video: https://www.youtube.com/watch?v=RVfcvoa5SCo\",\"Added video: https://www.youtube.com/watch?v=SNUOc3_vpqE\",\"Added video: https://www.youtube.com/watch?v=n9Vgo1M3QEQ\",\"Added video: https://www.youtube.com/watch?v=WtxBQN9rTZY\",\"Added video: https://www.youtube.com/watch?v=d1y104K3DG0\"]}]}]}"}