{"id":"brandon-goh","title":"Brandon Goh","content":"**Brandon Goh** is a tech entrepreneur and the co-founder and CEO of [Treehouse Finance](https://iq.wiki/wiki/treehouse-finance), a protocol focused on developing decentralized fixed-income infrastructure for digital assets. [\\[1\\]](#cite-id-48YNVHuhzP)\n\n# Education\n\nGoh graduated from the University of Michigan and the University of Oxford. [\\[1\\]](#cite-id-48YNVHuhzP) [\\[5\\]](#cite-id-occvGwXuIq)\n\n# Career\n\nGoh began his career in traditional finance and consulting, working at institutions such as HSBC, Wells Fargo Securities, the United Nations, and Morgan Stanley. These roles provided him with experience in financial services, operations, and data-driven decision-making, which later informed his understanding of the structural and analytical limitations in [decentralized finance (DeFi)](https://iq.wiki/wiki/defi).\n\nIn 2021, he co-founded [Treehouse Finance](https://iq.wiki/wiki/treehouse-finance), a platform designed to enhance transparency and risk analysis within the [decentralized finance (DeFi)](https://iq.wiki/wiki/defi) ecosystem. The platform was created to address the scarcity of professional tools for tracking portfolio performance and assessing on-chain risk. Under his leadership as CEO, [Treehouse](https://iq.wiki/wiki/treehouse-finance) developed tools that connect to user wallets, aggregate data across protocols, and present information such as profit and loss, yield performance, exposure, and [impermanent loss](https://iq.wiki/wiki/impermanent-loss). The platform is designed for both individual and institutional users, with an emphasis on usability and real-time analytics. [\\[1\\]](#cite-id-48YNVHuhzP)\n\n# Interviews\n\n## DeFi 2.0\n\nIn an episode of *Bill It Up*, Goh discussed his transition from traditional finance roles to the [decentralized finance (DeFi)](https://iq.wiki/wiki/defi) space. Goh, who had worked at Morgan Stanley, HSBC, and Wells Fargo, co-founded [Treehouse](https://iq.wiki/wiki/treehouse-finance) to create a decentralized fixed income infrastructure for digital assets. He explained the vision behind [Treehouse](https://iq.wiki/wiki/treehouse-finance), likening it to a \"beacon\" amidst the complexities of the [crypto](https://iq.wiki/wiki/cryptocurrency) world, and emphasized the importance of bridging traditional finance and [DeFi](https://iq.wiki/wiki/defi). Goh outlined the company's offerings, including \"tAssets,\" which are [liquid staking](https://iq.wiki/wiki/liquid-staking) tokens, and a decentralized benchmark rate called the \"Decentralized Offered Rate\" (DOR), designed to foster a fixed-income market in the crypto ecosystem. He also shared insights on the future of [DeFi](https://iq.wiki/wiki/defi), underscoring the potential for integrating [real-world assets](https://iq.wiki/wiki/real-world-assets-rwas) and traditional financial practices, and highlighted the need for innovation to address regulatory challenges. The conversation concluded with advice for young graduates entering the tech industry, emphasizing the importance of curiosity and the ability to identify and engage with emerging trends. [\\[6\\]](#cite-id-LfKIgoGALn)\n$$widget0 [YOUTUBE@VID](https://youtube.com/watch?v=j0YyfZ9QHvk)$$\n\n## Fixed Income Layer\n\nOn [*The Defiant*](https://iq.wiki/wiki/the-defiant), Goh discussed [Treehouse Finance's](https://iq.wiki/wiki/treehouse-finance) efforts to innovate within the fixed income sector of [decentralized finance (DeFi)](https://iq.wiki/wiki/defi) during an interview. Before [Treehouse](https://iq.wiki/wiki/treehouse-finance), Goh worked at Morgan Stanley, focusing on credit and interest rate derivatives, and was actively involved in the [crypto](https://iq.wiki/wiki/cryptocurrency) space alongside peers who later founded successful [crypto](https://iq.wiki/wiki/cryptocurrency) ventures. [Treehouse](https://iq.wiki/wiki/treehouse-finance) aims to bridge traditional finance and [DeFi](https://iq.wiki/wiki/defi) by developing decentralized benchmarks, which are considered essential for institutional adoption of [cryptocurrency](https://iq.wiki/wiki/cryptocurrency). The company has created two main products: tAssets and a decentralized benchmark rate known as DOR, which aims to decentralize market data for fixed-income instruments. He emphasized the importance of establishing a robust fixed income market within [DeFi](https://iq.wiki/wiki/defi), arguing that it could facilitate broader acceptance of [crypto](https://iq.wiki/wiki/cryptocurrency) among institutional investors, similar to how traditional finance structured its interest rate derivatives market. The conversation concluded with Goh expressing his vision for [Treehouse](https://iq.wiki/wiki/treehouse-finance) to become a foundational component of a mature [decentralized finance (DeFi)](https://iq.wiki/wiki/defi) environment. [\\[2\\]](#cite-id-Wggdnh3cBe)\n$$widget0 [YOUTUBE@VID](https://youtube.com/watch?v=GkKW2UXU-CM)$$\n\n## Treehouse Finance\n\nOn the *Brave New Coin* podcast, Goh discussed the evolution of [Treehouse Finance](https://iq.wiki/wiki/treehouse-finance) and its efforts in the decentralized fixed income market during a podcast interview. He shared his background at Morgan Stanley, where he became interested in [cryptocurrency](https://iq.wiki/wiki/cryptocurrency), particularly after witnessing innovations like [Uniswap](https://iq.wiki/wiki/uniswap). Initially starting as a data analytics platform for [decentralized finance (DeFi)](https://iq.wiki/wiki/defi), [Treehouse](https://iq.wiki/wiki/treehouse-finance) evolved to focus on fixed income, recognizing its significance as a major asset class for institutions. Goh elaborated on [Treehouse's](https://iq.wiki/wiki/treehouse-finance) two main products: tAssets, which democratizes interest rate [arbitrage](https://iq.wiki/wiki/arbitrage), and DOR, a decentralized offers mechanism inspired by traditional finance benchmarks. He expressed optimism about the future of [Ethereum](https://iq.wiki/wiki/ethereum) and [DeFi](https://iq.wiki/wiki/defi), anticipating that fixed income will play a crucial role in attracting institutional interest. Throughout the discussion, he emphasized the importance of building trust and bridging traditional finance with [DeFi](https://iq.wiki/wiki/defi) to foster growth and innovation in new financial products within the space. [\\[4\\]](#cite-id-aMznjtHPRD)\n$$widget0 [YOUTUBE@VID](https://youtube.com/watch?v=f6p62caoxrY)$$\n\n## Onchain Infrastructure\n\nOn the *Proof of Coverage* podcast discussing [decentralized finance](https://iq.wiki/wiki/defi), Goh shared insights on building infrastructure for on-chain fixed-income products at [Treehouse Finance](https://iq.wiki/wiki/treehouse-finance). He reflected on his transition from traditional finance to [cryptocurrency](https://iq.wiki/wiki/cryptocurrency), driven by a desire for more innovative solutions in the fixed-income sector. The conversation highlighted the significant risks associated with rehypothecation in [decentralized finance](https://iq.wiki/wiki/defi) and underscored the importance of accurate benchmark rates for institutional participation. Goh explained the concept of tAssets, an initiative by [Treehouse](https://iq.wiki/wiki/treehouse-finance) that combines [liquid staking](https://iq.wiki/wiki/liquid-staking) with an [arbitrage](https://iq.wiki/wiki/arbitrage) strategy to provide users with enhanced yield opportunities. Additionally, he elaborated on the creation of a decentralized offer rate (DoR) mechanism, emphasizing the necessity for incentives to ensure accurate data reporting while addressing potential manipulation risks. The discussion encompassed the overarching need for reliable benchmarks in both traditional finance and decentralized ecosystems, positioning [Treehouse](https://iq.wiki/wiki/treehouse-finance) as a key player in establishing this infrastructure. [\\[7\\]](#cite-id-Awjbrvwvfo)\n$$widget0 [YOUTUBE@VID](https://youtube.com/watch?v=FM_0okEa8gg)$$\n\n## Liquid Staking Tokens\n\nOn the [*Cryptonews*](https://iq.wiki/wiki/cryptonews) Podcast, Goh discussed his transition from traditional finance to the [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) sector, with a particular focus on the company's innovative initiatives in fixed-income solutions. Goh shared insights into his background, highlighting his experience at Morgan Stanley and Wells Fargo before delving into the [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) realm, where he observed significant inefficiencies in the fixed-income market. He explained Treehouse's dual offerings: tAssets, which are [liquid staking](https://iq.wiki/wiki/liquid-staking) tokens designed to optimize yield through [decentralized finance](https://iq.wiki/wiki/defi) strategies, and Decentralized Offered Rates (DORs), aimed at establishing reliable benchmark rates for fixed income products within the [crypto](https://iq.wiki/wiki/cryptocurrency) space. Goh emphasized the importance of democratizing access to these financial products and fostering an efficient market environment, while also expressing optimism about bridging traditional finance with the growing interest in [decentralized finance](https://iq.wiki/wiki/defi) among a broader audience. [\\[3\\]](#cite-id-taywNR8pfM)\n$$widget0 [YOUTUBE@VID](https://youtube.com/watch?v=pDx3D9BuBzo)$$\n\n# Presentations\n\n## ETH Yield Curve\n\nIn a keynote speech at Staking Summit Dubai, Goh discussed the potential integration of traditional finance concepts, specifically forward rates, into the rapidly evolving [Ethereum](https://iq.wiki/wiki/ethereum) [staking](https://iq.wiki/wiki/staking) market. He drew parallels between the current state of [ETH](https://iq.wiki/wiki/ether-eth) [staking](https://iq.wiki/wiki/staking) and the simpler fixed income market of the 1970s, emphasizing the need for standardized benchmarks like LIBOR, which had transformed the banking industry. Goh introduced a new framework called decentralized offered rates (DOR), designed to bring principles from traditional finance into [crypto](https://iq.wiki/wiki/cryptocurrency) [staking](https://iq.wiki/wiki/staking), facilitating more predictable yield outcomes for users. He announced partnerships with major financial institutions to develop standardized products for institutional clients, highlighting the potential for a significant increase in trading volumes and new revenue streams within the [staking](https://iq.wiki/wiki/staking) ecosystem. [\\[8\\]](#cite-id-WGPyreX0oZ)\n$$widget0 [YOUTUBE@VID](https://youtube.com/watch?v=LXsFlDFH4I8)$$","summary":"Brandon Goh is the co-founder and CEO of Treehouse Finance, a protocol building decentralized fixed-income infrastructure for digital assets.","images":[{"id":"Qmds34ujAfGy5QrqMdnDnSCv7mP8ZCnNcL32iCBEKQCTNj","type":"image/jpeg, image/png"}],"categories":[{"id":"people","title":"people"}],"tags":[{"id":"Founders"},{"id":"PeopleInDeFi"},{"id":"Developers"},{"id":"Developers"},{"id":"Developers"}],"media":[{"id":"QmU6iJtEEg9XDp2UFhobvxNdZhpv4f1w9jEyT9BRNjscj6","type":"GALLERY","source":"IPFS_IMG"},{"id":"https://www.youtube.com/watch?v=j0YyfZ9QHvk","name":"j0YyfZ9QHvk","caption":"","thumbnail":"https://www.youtube.com/watch?v=j0YyfZ9QHvk","source":"YOUTUBE"},{"id":"https://www.youtube.com/watch?v=GkKW2UXU-CM","name":"GkKW2UXU-CM","caption":"","thumbnail":"https://www.youtube.com/watch?v=GkKW2UXU-CM","source":"YOUTUBE"},{"id":"https://www.youtube.com/watch?v=f6p62caoxrY","name":"f6p62caoxrY","caption":"","thumbnail":"https://www.youtube.com/watch?v=f6p62caoxrY","source":"YOUTUBE"},{"id":"https://www.youtube.com/watch?v=FM_0okEa8gg","name":"FM_0okEa8gg","caption":"","thumbnail":"https://www.youtube.com/watch?v=FM_0okEa8gg","source":"YOUTUBE"},{"id":"https://www.youtube.com/watch?v=pDx3D9BuBzo","name":"pDx3D9BuBzo","caption":"","thumbnail":"https://www.youtube.com/watch?v=pDx3D9BuBzo","source":"YOUTUBE"},{"id":"https://www.youtube.com/watch?v=LXsFlDFH4I8","name":"LXsFlDFH4I8","caption":"","thumbnail":"https://www.youtube.com/watch?v=LXsFlDFH4I8","source":"YOUTUBE"}],"metadata":[{"id":"references","value":"[\n  {\n    \"id\": \"48YNVHuhzP\",\n    \"url\": \"https://usethebitcoin.com/crypto-personalities/all-you-need-to-know-about-brandon-goh-the-ceo-of-treehouse-finance/\",\n    \"description\": \"Biography of Brandon Goh\",\n    \"timestamp\": 1752694343577\n  },\n  {\n    \"id\": \"Wggdnh3cBe\",\n    \"url\": \"https://www.youtube.com/watch?v=GkKW2UXU-CM\",\n    \"description\": \"The Defiant interview\",\n    \"timestamp\": 1752694343577\n  },\n  {\n    \"id\": \"taywNR8pfM\",\n    \"url\": \"https://www.youtube.com/watch?v=pDx3D9BuBzo\",\n    \"description\": \"Cryptonews Podcast interview\",\n    \"timestamp\": 1752694343577\n  },\n  {\n    \"id\": \"aMznjtHPRD\",\n    \"url\": \"https://www.youtube.com/watch?v=f6p62caoxrY\",\n    \"description\": \"Brave New Coin podcast\",\n    \"timestamp\": 1752694343577\n  },\n  {\n    \"id\": \"occvGwXuIq\",\n    \"url\": \"https://www.treehouse.finance/\",\n    \"description\": \"Treehouse Official Website\",\n    \"timestamp\": 1752694343577\n  },\n  {\n    \"id\": \"LfKIgoGALn\",\n    \"url\": \"https://www.youtube.com/watch?v=j0YyfZ9QHvk\",\n    \"description\": \"Bill It Up interview\",\n    \"timestamp\": 1752694343577\n  },\n  {\n    \"id\": \"Awjbrvwvfo\",\n    \"url\": \"https://www.youtube.com/watch?v=FM\\\\_0okEa8gg\",\n    \"description\": \"Proof of Coverage interview\",\n    \"timestamp\": 1752694343577\n  },\n  {\n    \"id\": \"WGPyreX0oZ\",\n    \"url\": \"https://www.youtube.com/watch?v=LXsFlDFH4I8\",\n    \"description\": \"Staking Summit keynote\",\n    \"timestamp\": 1752694343577\n  }\n]"},{"id":"website","value":"https://www.treehouse.finance/"},{"id":"previous_cid","value":"\"https://ipfs.everipedia.org/ipfs/QmNvQaFbPUPwgEz53VmXSPS9AKViXioLAWPwfH5xUZreQZ\""},{"id":"commit-message","value":"\"Brandon Goh: Major update, restructure content, add interviews & presentations with videos.\""},{"id":"previous_cid","value":"QmNvQaFbPUPwgEz53VmXSPS9AKViXioLAWPwfH5xUZreQZ"}],"events":[],"user":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"author":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"language":"en","version":1,"linkedWikis":{"blockchains":["treehouse-finance"],"founders":[],"speakers":[]}}