{"id":"debbie-soon","title":"Debbie Soon","content":"**Debbie Soon** is the Head of Marketing at [Privy](https://iq.wiki/wiki/privy), a crypto [wallet](https://iq.wiki/wiki/cryptocurrency-wallet) technology provider. Her career is marked by a series of strategic moves and contributions to emerging technologies and online communities, alongside her reputation as a key figure in the [Web3](https://iq.wiki/wiki/web3) and entrepreneurial spaces. [\\[2\\]](#cite-id-vPbLcurMbFKNNT8V)  [\\[3\\]](#cite-id-Obwm6RJZcYTeGsQd)  [\\[9\\]](#cite-id-owQ75QEIalCOsY7C) \n\n#### Early Life and Education\n\nDebbie Soon grew up in Singapore, known for her ambition and unconventional approach to career decisions. She attended Raffles Girls' School and Hwa Chong Institution before pursuing higher education at the University of Cambridge, where she earned a B.A. in Economics. She continued her education at Columbia University in New York, obtaining a Master of Science in Financial Engineering. [\\[3\\]](#cite-id-Obwm6RJZcYTeGsQd)  [\\[9\\]](#cite-id-owQ75QEIalCOsY7C) \n\n## Career\n\n### Early Career\n\nDebbie Soon began her career at GIC, Singapore's sovereign wealth fund, where she managed an equity portfolio focused on global consumer companies. Her responsibilities included evaluating companies and engaging with management teams at firms such as LVMH and McDonald's, which served as the basis for later work with [blockchain](https://iq.wiki/wiki/blockchain).\n\nDuring her time at GIC, Soon founded 7Cycle, an indoor cycling studio in Singapore. She was responsible for the development and operation of the business until its acquisition by a local lifestyle company in 2015.\n\nAt GIC, she held the positions of Associate from 2011 to 2014, Assistant Vice President and Portfolio Manager from 2014 to 2018, and Vice President and Portfolio Manager in 2018. As an equity analyst within the Total Return Group, her coverage included large-cap companies in the consumer and technology sectors.\n\n### ONE Championship\n\nSoon joined ONE Championship in 2018 as Senior Manager, Corporate Development. She later served as Chief of Staff to the Chief Executive Officer.\n\nDuring this period, she worked on projects related to ONE Esports, including investment activities involving Dentsu, Inc. and the development of the esports business. She also participated in partnership discussions with game developers including Capcom, Moonton, and Valve through PGL.\n\nShe was involved in the establishment of ONE Championship's operations in Japan, including organizational development and event activities in Tokyo.\n\nIn November 2019, Soon was appointed Vice President and Head of Consumer Products. In this role, she founded ONE.SHOP and oversaw product development, merchandising, customer service, operations, logistics, marketing, and ecommerce activities.\n\n### Founder-in-Residence at M13\n\nIn 2021, Soon joined M13 as Founder-in-Residence. Based in Los Angeles, she worked with M13 and PepsiCo on business concepts related to the wellness sector.\n\n### HUG\n\nDuring the COVID-19 pandemic, Soon relocated to the United States and later co-founded HUG with Randi Zuckerberg.\n\nFounded in 2022, HUG operated as a marketplace and community platform that facilitated the sale of physical artworks and onchain collectibles, including [NFTs](https://iq.wiki/wiki/non-fungible-token-nft). Soon served as Co-Founder and Chief Growth Officer.\n\nHer responsibilities included corporate strategy, marketing, educational programming, partnerships, events, content initiatives, and community-related activities. She also worked on educational programs focused on [blockchain](https://iq.wiki/wiki/blockchain) technology and generative AI.\n\nDuring her tenure, HUG entered partnerships with organizations including the Los Angeles Chargers, DIOR, and the United Nations. The company raised $5 million in seed funding from investors including L'Oréal and [OKX](https://iq.wiki/wiki/okx) and was acquired by .ART in 2025.\n\nHUG also administered artist grants, scholarships, and programs connecting creators with exhibitions and other professional opportunities.\n\n### Privy\n\nFollowing the acquisition of HUG, Soon joined [Privy](https://iq.wiki/wiki/privy) as Head of Marketing.\n\nAt Privy, her work included marketing activities related to products focused on digital wallets, consumer applications, and infrastructure associated with onchain technologies. The company also developed products involving self-custodial [wallets](https://iq.wiki/wiki/cryptocurrency-wallet) and tools for AI-related applications.\n\nFollowing Privy's acquisition by Stripe, Soon assumed a Product Marketing role at Stripe.\n\n### Author\n\nIn 2025, Soon published Digital Mavericks: A Guide to [Web3](https://iq.wiki/wiki/web3), [NFTs](https://iq.wiki/wiki/non-fungible-token-nft), and Becoming the Main Character of the Next Internet Revolution through Wiley.\n\nThe book covers topics related to [Web3](https://iq.wiki/wiki/web3), [NFTs](https://iq.wiki/wiki/non-fungible-token-nft), [blockchain](https://iq.wiki/wiki/blockchain) technology, and the onchain economy, incorporating examples and accounts from individuals working in the sector.\n\n### Industry Activities\n\nThroughout her career, Soon has been involved in initiatives related to [blockchain](https://iq.wiki/wiki/blockchain) technology, digital communities, and creator-focused platforms. Her professional activities have included work across the technology, entrepreneurship, and arts sectors. [\\[1\\]](#cite-id-jsvtCUKwUVFUPpp8)  [\\[2\\]](#cite-id-vPbLcurMbFKNNT8V)  [\\[3\\]](#cite-id-Obwm6RJZcYTeGsQd)  [\\[4\\]](#cite-id-FakjoD61ZFpPBw14)  [\\[9\\]](#cite-id-owQ75QEIalCOsY7C)  [\\[8\\]](#cite-id-EEDwXISLQzysXzKn)  [\\[7\\]](#cite-id-MEApt8inXZ3Axd8y)  [\\[6\\]](#cite-id-AIWUZd11QZ8e4P1O)  [\\[5\\]](#cite-id-mN8Ps7h84v8DzMXS) \n\n## Interviews\n\n#### Discussion on Stablecoin Use Cases #01\n\nIn an interview published on the Onchain Growth Club YouTube channel on April 12, 2026, Debbie Soon discussed [wallet](https://iq.wiki/wiki/cryptocurrency-wallet) infrastructure, [stablecoin](https://iq.wiki/wiki/stablecoin)-related use cases, artificial intelligence applications, and the relationship between crypto-native and enterprise markets.\n\n[YOUTUBE@VID](https://youtube.com/watch?v=h1v-iTMQBkE)\n\nDuring the interview, Soon described [Privy](https://iq.wiki/wiki/privy) as a provider of [wallet](https://iq.wiki/wiki/cryptocurrency-wallet) infrastructure designed to allow applications to incorporate [digital asset](https://iq.wiki/wiki/digital-assets) functionality into existing user experiences. She stated that the company serves a range of customers, including independent developers, technology companies, financial platforms, and enterprises. Soon characterized wallets as digital accounts that can be integrated into applications while remaining largely abstracted from end users.\n\nSoon discussed the use of stablecoins within financial applications, citing examples such as cross-border payments, payroll systems, treasury operations, and digital asset platforms. She stated that stablecoins are being adopted in various financial contexts due to characteristics such as programmability, continuous availability, and compatibility with [blockchain](https://iq.wiki/wiki/blockchain)-based networks.\n\nThe interview also addressed the use of [wallet](https://iq.wiki/wiki/cryptocurrency-wallet) infrastructure in artificial intelligence applications. According to Soon, AI agents may require wallets and transaction controls to interact with [digital assets](https://iq.wiki/wiki/digital-assets) and execute predefined actions. She stated that wallet systems developed for financial applications can also be adapted for automated and agent-based use cases.\n\nSoon commented on [Privy’s](https://iq.wiki/wiki/privy) acquisition by Stripe, describing the company’s continued operation as a distinct organization following the transaction. She stated that the acquisition created opportunities for collaboration with Stripe’s broader [cryptocurrency](https://iq.wiki/wiki/cryptocurrency)-related initiatives while allowing Privy to continue serving its existing customer base. During the discussion, she referenced enterprise customers and partnerships, including Klarna and [Kraken](https://iq.wiki/wiki/kraken).\n\nThe conversation also covered Stripe’s involvement in [digital asset](https://iq.wiki/wiki/digital-assets) infrastructure. Soon discussed the relationship between [wallet](https://iq.wiki/wiki/cryptocurrency-wallet) services and [stablecoin](https://iq.wiki/wiki/stablecoin)-related products within Stripe’s ecosystem, including the role of Bridge in facilitating conversions between fiat currencies and digital assets. She stated that these services may be used together in applications involving payments, card issuance, digital wallets, and asset transfers.\n\nThroughout the interview, Soon described [Privy’s](https://iq.wiki/wiki/privy) approach to serving both crypto-native developers and institutional organizations. She stated that the company continues to participate in developer-focused initiatives while also engaging with businesses exploring [blockchain](https://iq.wiki/wiki/blockchain)-based financial infrastructure. [\\[10\\]](#cite-id-0KQAv7pGDsNvKF3K) ","summary":"Debbie Soon is a crypto entrepreneur and Head of Marketing at Privy. She co-founded HUG, authored Digital Mavericks, and is recognized as a top innovator in the crypto space.","images":[{"id":"Qmd7ev692Sinrd1JpMpYxKrciJVAFUpZbXPN245vbf5ePZ","type":"image/jpeg, image/png"}],"categories":[{"id":"people","title":"people"}],"tags":[{"id":"Founder"},{"id":"Speaker"},{"id":"Influencer"}],"media":[{"id":"QmbnUZaPLeQ1C7xnXDT7SEkoQZTKUEaqy4UhKuyyziA8JN","name":"CR6_9556edit-scaled.webp","caption":"","thumbnail":"QmbnUZaPLeQ1C7xnXDT7SEkoQZTKUEaqy4UhKuyyziA8JN","source":"IPFS_IMG"},{"id":"QmRkuhegD7sBLtafWaDwNWYS8PcNsrTzurPKCqnczfp569","name":"Debbie-Soon.webp","caption":"","thumbnail":"QmRkuhegD7sBLtafWaDwNWYS8PcNsrTzurPKCqnczfp569","source":"IPFS_IMG"},{"id":"https://www.youtube.com/watch?v=h1v-iTMQBkE","name":"h1v-iTMQBkE","caption":"","thumbnail":"https://www.youtube.com/watch?v=h1v-iTMQBkE","source":"YOUTUBE"}],"metadata":[{"id":"references","value":"[{\"id\":\"jsvtCUKwUVFUPpp8\",\"description\":\"Debbie Soon\\nPrivy\\nHead of Marketing\",\"timestamp\":1781867222371,\"url\":\"https://ethdenver.com/speakers/debbie-soon/\"},{\"id\":\"vPbLcurMbFKNNT8V\",\"description\":\"Debbie Soon joined Privy as their founding marketer.\\n\",\"timestamp\":1781867277436,\"url\":\"https://www.linkedin.com/posts/frontlines-_debbie-soon-joined-privy-as-their-founding-activity-7374975913572139008-eESw/\"},{\"id\":\"Obwm6RJZcYTeGsQd\",\"description\":\"Debbie Soon Email & Phone Number\\n\",\"timestamp\":1781867297200,\"url\":\"https://rocketreach.co/debbie-soon-email_1242833\"},{\"id\":\"FakjoD61ZFpPBw14\",\"description\":\"Making crypto spendable anywhere with Karta\\n\",\"timestamp\":1781867320219,\"url\":\"https://privy.io/blog/making-crypto-spendable-anywhere-with-karta\"},{\"id\":\"mN8Ps7h84v8DzMXS\",\"description\":\"Privy: One-Third of New Devs Focused on AI Agents\\n\",\"timestamp\":1781867331152,\"url\":\"https://www.binance.com/en/square/post/06-02-2026-one-third-of-privy-s-new-developers-focus-on-ai-agents-329698623656050\"},{\"id\":\"AIWUZd11QZ8e4P1O\",\"description\":\"Stripe-Owned Privy Sees a Third of New Developers Building AI Agents\\n\",\"timestamp\":1781867345650,\"url\":\"https://beincrypto.com/stripe-privy-wallet-developers-building-ai-agents/\"},{\"id\":\"MEApt8inXZ3Axd8y\",\"description\":\"The ex-scholar who took a risk and booked a one-way ticket to the US during COVID in search of a job\\n\",\"timestamp\":1781867357335,\"url\":\"https://www.channelnewsasia.com/today/up-close/debbie-soon-gic-art-zuckerberg-5218871\"},{\"id\":\"EEDwXISLQzysXzKn\",\"description\":\"It was the magic of the internet Debbie Soon, entrepreneur\\n\",\"timestamp\":1781867398834,\"url\":\"https://irishtechnews.ie/it-was-the-magic-of-the-internet-debbie-soon-entrepreneur/\"},{\"id\":\"owQ75QEIalCOsY7C\",\"description\":\"LinkedIn\\\"Debbie Soon\",\"timestamp\":1781867416967,\"url\":\"https://www.linkedin.com/in/debsoon/\"},{\"id\":\"0KQAv7pGDsNvKF3K\",\"description\":\"Hiding the Wires: How Privy Grows a Brand Nobody Sees w/ Debbie Soon, Privy\\n\",\"timestamp\":1781867683340,\"url\":\"https://www.youtube.com/watch?v=h1v-iTMQBkE\"}]"},{"id":"twitter_profile","value":"https://x.com/debsoon"},{"id":"linkedin_profile","value":"https://www.linkedin.com/in/debsoon/"},{"id":"previous_cid","value":"\"https://ipfs.everipedia.org/ipfs/QmUYAAF6iRssRNqsNPNeHbLwGuiN4Cw2Vyk6LvNnEF9gys\""},{"id":"commit-message","value":"\"Removed Debbie Soon biography and early life section\""},{"id":"previous_cid","value":"QmUYAAF6iRssRNqsNPNeHbLwGuiN4Cw2Vyk6LvNnEF9gys"}],"events":[{"id":"f58edd73-47cd-48dd-be76-059508b4717f","date":"2023-06-01","title":"Head of Marketing at Privy","type":"CREATED","description":"Debbie Soon joined Privy to lead marketing efforts, navigating the company's growth and integration with Stripe's ecosystem.","link":null,"continent":null,"country":null},{"id":"3a80d2ad-f194-49bf-944e-017079d437e5","date":"2024-02-01","title":"Published Digital Mavericks","type":"DEFAULT","description":"Debbie authored Digital Mavericks, a guide through the stories of crypto innovators, enhancing her reputation in the industry.","link":null,"continent":null,"country":null},{"id":"851b4257-9e60-4e1e-a762-572aaf097359","date":"2022-01-01","title":"Co-founded HUG","type":"DEFAULT","description":"Alongside Randi Zuckerberg, Debbie co-founded HUG, an inclusive marketplace for digital and physical art.","link":null,"continent":null,"country":null}],"user":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"author":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"operator":{"id":"0xd5893989b9952c6568a99F854795AcC5Ae480D56"},"language":"en","version":1,"linkedWikis":{"blockchains":[],"founders":[],"speakers":[]},"recentActivity":"{\"items\":[{\"id\":\"8ac8c712-7526-4f0d-9a79-d618daad4124\",\"title\":\"Debbie Soon\",\"description\":\"Debbie Soon is a crypto entrepreneur and Head of Marketing at Privy. 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