{"version":1,"id":"laura-estafania","title":"Laura Estefania","summary":"Laura Estefania is a person who is a Web3 communications founder and speaker that advises emerging‑tech companies on public relations, regulatory narratives, and market positioning.","content":"**Laura Estefania** is a communications and marketing professional whose work spans public relations, strategic communications, digital strategy, and [Web3](https://iq.wiki/wiki/web3). She is the Founder and CEO of Conquista PR and also works as a [Web3](https://iq.wiki/wiki/web3) communications consultant, Strategic Communications Advisor at Stabolut, and Host and Founder of Beyond Founders. [\\[3\\]](#cite-id-s53qjon8mf) \n\n## Education\n\nEstefania graduated from the University of Navarra with a Bachelor’s in Journalism in 2014. She went on to attend the University of Vienna, where she earned her BA in Journalism and Communication Studies in 2018. She later earned her MSc in Emerging Economies and International Development from King’s College London in 2020. [\\[2\\]](#cite-id-c14dfas91i) \n\n## Career\n\nEstefania began her career as an Executive Assistant at Ajuriaguerra Tres S.L., followed by a role as a Sales Associate at HUGO BOSS, where she worked in customer service, team coordination, complaint management, inventory control, and visual merchandising. She later joined WildBrain as a Digital Marketing Intern, focusing on market research, trend analysis, brand management, competitor and customer reporting, translation, and sales support. From 2020 to 2021, she contributed to Chatham House’s Common Futures Conversations initiative, participating in discussions on global issues including climate change, conflict, and inequality. She then worked as a Communications Consultant at Canton Marketing Solutions before joining Montfort Communications as a PR and Strategic Communications Consultant, where she advised traditional financial firms, including asset managers, banks, and funds, on public affairs and reputation management.\n\nIn 2021, Estefania founded Blitz Equestrian, overseeing areas including purchasing, sales, customer service, brand management, product design, content creation, marketing, partnerships, and day-to-day operations. From 2022, she expanded her focus into Web3 communications through her work as an independent [Web3](https://iq.wiki/wiki/web3) PR and communications consultant, advising organizations on strategic messaging, thought leadership, events, crisis communications, training, industry research, and regulatory developments. She subsequently became a Strategic Communications Advisor at Stabolut and took on additional roles as a Contributor at Criptotendencias, Host and Founder of Beyond Founders, and Co-Founder of a stealth venture. Since January 2024, she has also served as Founder and CEO of Conquista PR. [\\[1\\]](#cite-id-t7iod0wszl) \n\n## Panels\n\n### Web3 Future\n\nAt the Global Blockchain Show in February 2026, Estefania moderated a panel alongside Henson Orser of [VARA](https://iq.wiki/wiki/vara-network), Eljaboom of Ajoobz, Felix Tion of CoinUp, Shervin Farigam of Coin Factory, and Maryna Barysheva of LKI Consulting on the future of [Web3](https://iq.wiki/wiki/web3) and the relationship between regulation, community, and innovation. The panel examined how [Web3](https://iq.wiki/wiki/web3) can scale without becoming overly centralized, with speakers emphasizing education, accessibility, transparency, and effective communication as means of supporting broader adoption while maintaining decentralized principles. They also discussed the possibility of regulation becoming more closely integrated into protocols through foundations and zero-knowledge identity systems, as well as challenges related to market maturity and retail participation. Institutional involvement was considered in the context of preserving [Web3's](https://iq.wiki/wiki/web3) underlying values, with participants highlighting security, education, improved on- and off-ramps, and greater public understanding of decentralization. The discussion concluded with a focus on community participation and education, arguing that meaningful contribution and engagement can be more useful measures of ecosystem development than raw user numbers, while identifying stablecoins, infrastructure tools, and education as areas likely to remain important to the sector. [\\[5\\]](#cite-id-0x2nlvflot) \n\n[YOUTUBE@VID](2XyaqB41kWg)\n\n### Decentralization in Crypto\n\nAt the Metaworld Congress in August 2025, Estefanía participated in a panel alongside Alberto Toribio of POAP Studio, Mario Arabalaza of Cryptoplaza, and Laurin Metaverse of Lean Group on the role of design, narrative, and trust in [crypto](https://iq.wiki/wiki/cryptocurrency) adoption. The panel examined how accessible and consistent user experiences, along with branding and emotional connections, can help introduce new users to [crypto](https://iq.wiki/wiki/cryptocurrency), with examples including wallet improvements and projects such as Vera Chain. The participants also discussed the influence of media and celebrity endorsements on trust, as well as differences between local and global perspectives on [crypto](https://iq.wiki/wiki/cryptocurrency) adoption. Regulation was another focus, with the panel considering how Europe's regulatory environment can create opportunities for compliance services while presenting challenges for startups, whereas more permissive jurisdictions can attract innovation. The discussion concluded that broader adoption would depend on factors including time, effective branding and incentives, simpler user experiences, and companies' ability to navigate regional regulatory differences. [\\[4\\]](#cite-id-mc0uo04d18) \n\n[YOUTUBE@VID](uflM3wy4r-c)\n","categories":[{"id":"people","title":"people"}],"tags":[{"id":"Founder"},{"id":"Speaker"},{"id":"Advisor"},{"id":"Influencer"}],"images":[{"id":"QmeA5bhEMrHioCo6JcPqNMw4GsdBTRD8HqJNPYeUHU8Wma","type":"image/jpeg, image/png"}],"media":[{"id":"https://www.youtube.com/watch?v=2XyaqB41kWg","name":"2XyaqB41kWg","source":"YOUTUBE","thumbnail":"https://www.youtube.com/watch?v=2XyaqB41kWg","caption":""},{"id":"https://www.youtube.com/watch?v=uflM3wy4r-c","name":"uflM3wy4r-c","source":"YOUTUBE","thumbnail":"https://www.youtube.com/watch?v=uflM3wy4r-c","caption":""}],"metadata":[{"id":"website","value":"https://www.lauraestefania.com/"},{"id":"linkedin_profile","value":"https://www.linkedin.com/in/lauraestefania/"},{"id":"references","value":"[{\"id\":\"t7iod0wszl\",\"url\":\"https://www.linkedin.com/in/lauraestefania/details/experience/\",\"description\":\"Founder and CEO of Conquista PR, Dubai\",\"timestamp\":1788355593930},{\"id\":\"c14dfas91i\",\"url\":\"https://www.linkedin.com/in/lauraestefania/details/education/\",\"description\":\"International Higher Education, Deutsche Schule Bilbao\",\"timestamp\":1788355593930},{\"id\":\"s53qjon8mf\",\"url\":\"https://www.conquista.co/\",\"description\":\"Testimonial from Kelghe D'Cruz\",\"timestamp\":1788355593930},{\"id\":\"mc0uo04d18\",\"url\":\"https://www.youtube.com/watch?v=uflM3wy4r-c\",\"description\":\"Metaworld Congress panel on design and trust\",\"timestamp\":1788355593930},{\"id\":\"0x2nlvflot\",\"url\":\"https://www.youtube.com/watch?v=2XyaqB41kWg\",\"description\":\"Global Blockchain Show panel on the future of Web3\",\"timestamp\":1788355593930}]"},{"id":"previous_cid","value":"QmNwv7oFYLtay7Y2vXoXE4DobCDTurqrebH9Vetaobh8F6"},{"id":"commit-message","value":"Apply minor edits to \"Laura Estefania\" wiki"},{"id":"previous_cid","value":"QmNwv7oFYLtay7Y2vXoXE4DobCDTurqrebH9Vetaobh8F6"}],"events":[{"title":"Completed BA, University of Vienna","date":"2018-06-01","type":"DEFAULT","description":"Completed BA in Journalism & Communication Studies at the University of Vienna (2014–2018).","link":"","country":"","continent":"","multiDateStart":null,"multiDateEnd":null,"id":"c4f0de69-95af-44be-8528-99539b6366ef"},{"title":"Completed MSc, King's College London","date":"2020-09-01","type":"DEFAULT","description":"Completed MSc in Emerging Economies & International Development at King's College London (2019–2020).","link":"","country":"","continent":"","multiDateStart":null,"multiDateEnd":null,"id":"30ec8891-4169-4c95-a612-7b5a79fb1cbf"},{"type":"DEFAULT","title":"Founded Blitz Equestrian","date":"2021-06-01","description":"Founded Blitz Equestrian.","link":null,"multiDateStart":null,"multiDateEnd":null,"id":"5569e1d6-fa79-4f47-8e1e-d08be4650b1c"},{"type":"DEFAULT","title":"Started as PR & Strategic Communications Consultant at Montfort Communications","date":"2022-02-01","description":"Began role as PR & Strategic Communications Consultant at Montfort Communications.","link":null,"multiDateStart":null,"multiDateEnd":null,"id":"2cde6cc6-e43e-4d4c-becf-054943bd2566"},{"type":"DEFAULT","title":"Started as Founder and CEO of Conquista PR","date":"2022-10-01","description":"Became Founder and CEO of Conquista PR.","link":null,"multiDateStart":null,"multiDateEnd":null,"id":"7ab9ad84-864e-4a7d-b90e-754c595871ee"},{"type":"DEFAULT","title":"Left role at Montfort Communications","date":"2023-03-01","description":"Ended role at Montfort Communications.","link":null,"multiDateStart":null,"multiDateEnd":null,"id":"c1499da7-5b9a-4f86-b986-b7a491f16f97"},{"type":"DEFAULT","title":"Left role at Blitz Equestrian","date":"2024-02-01","description":"Stepped down / left role at Blitz Equestrian.","link":null,"multiDateStart":null,"multiDateEnd":null,"id":"114a24bf-ac1d-472f-b893-4e7a5fbc5b02"},{"type":"DEFAULT","title":"Began contributing articles to CryptoSlate","date":"2025-06-01","description":"Started contributing articles to CryptoSlate.","link":"https://cryptoslate.com/author/laura-estefania/","multiDateStart":null,"multiDateEnd":null,"id":"696328d8-94a0-42a7-8ee0-e3440b8c43dd"}],"linkedWikis":{"founders":[],"blockchains":[],"speakers":[]},"user":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"author":{"id":"0xacb6c5AD52b8f605299B0d774CE97F26e3DB80c2"},"language":"en","operator":{"id":"0xacb6c5AD52b8f605299B0d774CE97F26e3DB80c2"}}