{"id":"atlas-protocol","version":1,"language":"en","title":"Atlas Protocol","hidden":false,"content":"**Atlas Protocol** is a [blockchain](https://beta.everipedia.org/wiki/blockchain) application layer protocol aiming to build infrastructure for on-chain interactive advertising and marketing. It operates on the [Nebulas blockchain](https://beta.everipedia.org/wiki/nebulas) and has a total supply of 4 billion ATP.[\\[1\\]](#cite-id-v9xw01p2kkd)[\\[2\\]](#cite-id-624eahrwa9f)  \n  \nOn the 7th of September 2022, Atlas announced that it will form a strategic partnership with Blockless, the first customizable execution layer for Web3, providing better web services for the [decentralized](https://beta.everipedia.org/wiki/decentralized-application) future.[\\[13\\]](#cite-id-3a73hveyr8b)  \n  \nAtlas operates in Asia, North America, and Europe with plans to expand in other regions. It is one of the world’s largest application-specific integrated circuit (ASIC) companies.  \n  \n# Overview  \n  \nHeadquartered in Singapore, Atlas is a global [blockchain](https://beta.everipedia.org/wiki/blockchain) infrastructure-as-a-service group that drives the evolution of Web3. The company offers a broad range of value-added services including distributed high-performance computing, node infrastructure, networking, hardware, API support, and storage for the Web3 ecosystem. [\\[3\\]](#cite-id-s3quqjkxqo)[\\[14\\]](#cite-id-yv1dl1b3fwe)  \n  \n[Nebulas Labs](https://beta.everipedia.org/wiki/nebulas) (Nebulabs) and xGoogler Blockchain Alliance (xGBA) together developed Atlas Protocol (ATP) to build a Blockchain local interactive marketing infrastructure thereby enabling the free flow of information on the chain and also discovering new ways of on-chain interactions.[\\[6\\]](#cite-id-ueowtn4ys7t)[\\[15\\]](#cite-id-kpqwe0oo1dn)  \n  \n# Tech  \n  \nAtlas Protocol uses a [Blockchain](https://beta.everipedia.org/wiki/blockchain) native media for value ranking and circulation via advertising. ATP work is to connect advertisers, publishers (e.g, DApps), and [blockchain](https://beta.everipedia.org/wiki/blockchain) users with on-chain interactions via Atlas Ads.  \n  \nAtlas Protocol components include:  \n  \n* Transaction Interactive Element (TIE): Interactive elements build on top of Blockchain transactions. For users who are interacting with different parties besides mere transactions.[\\[10\\]](#cite-id-bkyb5tm43n)  \n* Atlas Targeting Rank (ATR): Value ranking mechanism based on on-chain activities . It helps navigate the advertising information in the Blockchain and ensures this information reaches the users who need it.[\\[11\\]](#cite-id-n997a0qrq)  \n* User Data Protection & Incentives (UDI): Mechanism to protect user privacy from abuse as well as include users into the value circulation by rewarding users for engagement on-chain interactions.[\\[12\\]](#cite-id-v6htm6imhlc)[\\[16\\]](#cite-id-5ho5crjum88)  \n  \n# Products  \n  \nAtlas offers a one-stop blockchain enterprise solution to users, circulating value using [crypto](https://beta.everipedia.org/wiki/cryptocurrency) tokens.  \n  \n### On-chain Interactive Advertising SDK  \n  \nAtlas provides an On-chain Interactive Advertising SDK Powered by intelligent technology, enabling more possibilities for on-chain ads and better on-chain interaction experiences for users.  \n  \n### On-chain Campaign Management Platform  \n  \nCreating diverse on-chain interactive campaigns, getting started quickly executing ad campaigns and measuring performances.  \n  \n### On-chain Data Analytics Platform  \n  \nAtlas Protocol provides an on-chain data analytics platform for addressing statistics and analysis, and analyzing audience behavior to improve your on-chain advertising campaigns’ ROI.[\\[17\\]](#cite-id-e4ked9deuyi)  \n  \n# Partnerships  \n  \n##### Star Atlas is working with best-in-class worldwide partners to revolutionize the meaning of immersive experiences.  \n  \n* Sino Global Partners  \n* Republic Crypto  \n* [Animoca](https://iq.wiki/wiki/animoca)  \n* LD Capital  \n* Yield Guild  \n* Mechanism Capital  \n* Spark Digital Capital  \n* Blockless  \n* [Huobi](https://beta.everipedia.org/wiki/huobi)  \n* [Celer Network](https://iq.wiki/wiki/celer-network)[\\[18\\]](#cite-id-phjrn298uxn)  \n  \n# Team  \n  \n**Duran Liu, Co-founder, Growth** - Previously Head of Nebulas Labs and a former Senior Software Engineer at Google HQ, leading multiple machine learning application projects in Google Play and Cloud Firebase.  \n  \nHe was a Former Senior Software Engineer at FreeWheel, where he initiated the first-generation mobile video advertising products. He was also a former software engineer at IBM China Research Laboratory. He obtained his Master’s degree from Huazhong University of Science and Technology.[\\[7\\]](#cite-id-j9egz475cib)  \n  \n**Cheng Li, Co-founder, Engineering** - He was a former Senior Software Engineer at Google NYC, he worked on speech recognition/biasing, assistant query understanding and knowledge graph in Google Play.[\\[8\\]](#cite-id-wjg4vrv9zp8)[\\[9\\]](#cite-id-s27n6qv9m9c)  \n  \nHe was the former Director of Engineering at FreeWheel NYC with more than 7 years of experience in building advertising systems for the Internet and running engineering teams in both Beijing and New York. He graduated from Peking University with a Master’s degree In computer science, with a specialty in information security.[\\[19\\]](#cite-id-lwvgnmomcki)","summary":"Atlas Protocol is a blockchain application layer protocol.","categories":[{"id":"defi","title":"defi"}],"tags":[{"id":"Protocols"}],"metadata":[{"id":"references","value":"[{\"id\":\"v9xw01p2kkd\",\"url\":\"https://coinmarketcap.com/currencies/atlas-protocol/\",\"description\":\" \",\"timestamp\":1658960349145},{\"id\":\"624eahrwa9f\",\"url\":\"https://www.crunchbase.com/organization/atlas-protocol/company_financials\",\"description\":\" \",\"timestamp\":1658960356554},{\"id\":\"s3quqjkxqo\",\"url\":\"https://www.crunchbase.com/organization/atlas-protocol/company_financials\",\"description\":\" \",\"timestamp\":1658960382587},{\"id\":\"w0g1z3n65s\",\"url\":\"http://atlasp.io/docs/atlas-protocol-light-paper.pdf\",\"description\":\" 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\",\"timestamp\":1658960753533},{\"id\":\"3a73hveyr8b\",\"url\":\"https://www.businesswire.com/news/home/20220907005696/en/Atlas-Announces-a-Strategic-Partnership-with-Blockless-to-Empower-the-Next-gen-Dapps-and-Builders\",\"description\":\"Info\",\"timestamp\":1662574163418},{\"id\":\"yv1dl1b3fwe\",\"url\":\"https://www.businesswire.com/news/home/20220907005696/en/Atlas-Announces-a-Strategic-Partnership-with-Blockless-to-Empower-the-Next-gen-Dapps-and-Builders\",\"description\":\"Atlas\",\"timestamp\":1662574309660},{\"id\":\"kpqwe0oo1dn\",\"url\":\"https://medium.com/@atlasp\",\"description\":\"Medium\",\"timestamp\":1662574497981},{\"id\":\"5ho5crjum88\",\"url\":\"https://atlasp.io/protocol\",\"description\":\"Protocol\",\"timestamp\":1662574607148},{\"id\":\"e4ked9deuyi\",\"url\":\"https://atlasp.io/product\",\"description\":\"Product\",\"timestamp\":1662575069816},{\"id\":\"phjrn298uxn\",\"url\":\"https://staratlas.com/partners\",\"description\":\"Partners\",\"timestamp\":1662576100564},{\"id\":\"lwvgnmomcki\",\"url\":\"https://staratlas.com/team\",\"description\":\"Team 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