{"id":"jen-rhi","title":"Jen Rhi","content":"**Jen Rhi** is an entrepreneur, investor, and artificial intelligence executive with a background in management consulting and venture capital. She is the founder and Chief Executive Officer of NXN Labs, an artificial intelligence company that develops software for digital content production in the retail and fashion sectors. [\\[1\\]](#cite-id-H6caVJiRXSpeI9Dn)​\n\n## Education\n\nRhi attended Stanford University, where she earned a Master of Arts degree in Communication. She also completed a Bachelor of Science in Computer Interaction Design and Engineering at Stanford. [\\[2\\]](#cite-id-ENnhfJAFkGSCs6oV)​\n\n## Career\n\nRhi began her career in an academic research setting at Stanford University. From 2010 to 2013, she served as a project lead and user experience researcher in the university's Department of Communication. During this period, she also held a research internship at the Stanford Mobile & Social Computing Lab. Her research focused on user experience design and emerging communication technologies. This work included contributions to autonomous driving research in connection with the Volkswagen Automotive Innovation Lab.\n\nFollowing her time at Stanford, Rhi transitioned into the technology industry as a product manager at Gooru in Palo Alto, California, a position she held from 2013 to 2014. She subsequently gained experience in the finance sector through a venture capital internship at LB Investment in late 2014.\n\nIn 2015, Rhi joined McKinsey & Company as a consultant. For two years, she worked across the firm's international offices, including locations in Hong Kong, Seoul, Singapore, and the United States. She then moved fully into venture capital, working as an investor at SoftBank Ventures Asia from 2017 to 2018. In July 2019, Rhi founded her own venture capital firm, XYZ Venture Partners, in Seoul, South Korea. As managing partner, she focused on both founding and funding new companies until late 2023.\n\nIn February 2024, Rhi founded NXN Labs and assumed the role of Chief Executive Officer. [\\[2\\]](#cite-id-ENnhfJAFkGSCs6oV)​\n\n![](https://ipfs.everipedia.org/ipfs/QmP7t4ForswMkEkr7HA3m3ZwpMrpS85Cb1c5FaMyhd752a)\n\n## NXN Labs\n\nNXN Labs is an artificial intelligence company that develops software for automating digital content production in the retail, fashion, and commerce sectors. Operating across the United States and South Korea, the company focuses on replacing or streamlining traditional studio-based workflows with AI-driven systems that enable large-scale creation of visual assets for e-commerce and marketing. Its platform, described as a digital production operating system, uses multimodal diffusion models to generate product imagery, videos, and virtual try-on content from limited input data, while also supporting processes such as localization, styling variations, and performance testing.\n\nThe platform is designed to integrate with enterprise retail systems, allowing brands to manage and optimize high volumes of visual content across multiple channels. In addition to automation, the system incorporates elements of human oversight in production workflows. NXN Labs’ development reflects a broader approach informed by structured problem-solving, customer-oriented design, and an emphasis on scalable team and operational models, with ongoing expansion into international markets and collaborations with retail and fashion companies. [\\[1\\]](#cite-id-H6caVJiRXSpeI9Dn) [\\[3\\]](#cite-id-n1zyb8GRsuIn4e0z) \n\n[YOUTUBE@VID](https://youtube.com/watch?v=JswxpgcLLeA)\n\n## Interviews\n\n### CEO Vision\n\nIn a company interview, Rhi described her decision to found NXN Labs in 2024 as driven by a preference for a self-directed working environment and the desire to build an organization where individuals can take ownership of their work. She explained that the company’s name is derived from the concept of an n×n matrix, reflecting the idea that outcomes depend on how individuals interact and collaborate. Her prior experience in consulting and venture capital informed her approach to leadership, emphasizing structured problem-solving, customer-oriented thinking, and the importance of strong teams in achieving sustainable growth. She also described effective founders as those who maintain long-term commitment to a vision despite uncertainty and external skepticism.\n\nRhi outlined NXN Labs’ organizational focus on autonomy, transparency, and global operations, with an emphasis on hiring individuals based on attitude, potential, and diverse perspectives rather than credentials alone. The company promotes a work environment centered on independent execution, open communication, and performance-based evaluation. She also referenced participation in international industry events and ongoing technical research as part of the company’s development, and stated that its broader goal is to build a focused, high-functioning team while demonstrating the continued role of human contribution alongside artificial intelligence. [\\[4\\]](#cite-id-wm9c2owOfZWbC075) ","summary":"Jen Rhi is an entrepreneur, investor, and AI executive. She is the founder and CEO of NXN Labs, an AI company for digital content production in retail. Her background includes roles at McKinsey & Company, SoftBank Ventures Asia, and XYZ Venture Partners.","images":[{"id":"QmPMbDCbF3nx4Xz7LaCTFLBMZwCGGvseS681414nmHiSvb","type":"image/jpeg, image/png"}],"categories":[{"id":"people","title":"people"}],"tags":[{"id":"Founders"},{"id":"Speakers"}],"media":[{"id":"QmP7t4ForswMkEkr7HA3m3ZwpMrpS85Cb1c5FaMyhd752a","type":"GALLERY","source":"IPFS_IMG"},{"id":"https://www.youtube.com/watch?v=JswxpgcLLeA","name":"JswxpgcLLeA","caption":"","thumbnail":"https://www.youtube.com/watch?v=JswxpgcLLeA","source":"YOUTUBE"}],"metadata":[{"id":"references","value":"[\n  {\n    \"id\": \"H6caVJiRXSpeI9Dn\",\n    \"url\": \"https://www.nxn.ai/\",\n    \"description\": \"Jen Rhi biography on NXN Labs website\",\n    \"timestamp\": 1775738117761\n  },\n  {\n    \"id\": \"ENnhfJAFkGSCs6oV\",\n    \"url\": \"https://www.linkedin.com/in/j1rhi/\",\n    \"description\": \"Jen Rhi professional history on LinkedIn\",\n    \"timestamp\": 1775738117761\n  },\n  {\n    \"id\": \"n1zyb8GRsuIn4e0z\",\n    \"url\": \"https://fashionunited.com/news/retail/nrf-2026-five-tech-start-ups-reshaping-retail-landscape/2026011269937\",\n    \"description\": \"FashionUnited report on NXN Labs at NRF 2026\",\n    \"timestamp\": 1775738117761\n  },\n  {\n    \"id\": \"wm9c2owOfZWbC075\",\n    \"url\": \"https://nxnlabs.career.greetinghr.com/ko/interview-ceo\",\n    \"description\": \"Jen Rhi interview on NXN Labs vision and culture\",\n    \"timestamp\": 1775738117761\n  }\n]"},{"id":"linkedin_profile","value":"https://www.linkedin.com/in/j1rhi/"},{"id":"website","value":"https://nxnlabs.career.greetinghr.com/ko/home"},{"id":"references","value":"https://nxnlabs.career.greetinghr.com/ko/interview-ceo"},{"id":"commit-message","value":"\"Added wiki page for Jen Rhi\""}],"events":[{"id":"8c92cae6-2f8d-4162-8b10-b508c77d3d90","date":"2010-01","title":"Began Career at Stanford University","type":"DEFAULT","description":"Started her career as a Project Lead and User Experience Researcher in the Department of Communication at Stanford University, contributing to research on emerging communication technologies.","link":"https://www.linkedin.com/in/j1rhi/details/experience/","multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"a920dc29-5baa-4b03-9cdc-34c211964f33","date":"2015-01","title":"Consultant at McKinsey & Company","type":"DEFAULT","description":"Worked as a consultant at McKinsey & Company, serving across international offices in Hong Kong, Seoul, Singapore, and the United States from 2015 to 2017.","link":"https://www.linkedin.com/in/j1rhi/details/experience/","multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"234dc074-8c04-4be0-9dd3-9f76b87f48b4","date":"2019-07","title":"Founded XYZ Venture Partners","type":"DEFAULT","description":"Founded and served as Managing Partner for XYZ Venture Partners in Seoul, South Korea, focusing on founding and funding new companies from July 2019 to December 2023.","link":"https://www.linkedin.com/in/j1rhi/details/experience/","multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null},{"id":"1768ce46-b7d6-400d-ac8c-d50afd4f0921","date":"2024-02","title":"Founded NXN Labs","type":"DEFAULT","description":"Founded NXN Labs, an artificial intelligence company developing systems for digital content production in commerce, and became its Chief Executive Officer.","link":"https://www.nxn.ai/","multiDateStart":null,"multiDateEnd":null,"continent":null,"country":null}],"user":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"author":{"id":"0x8af7a19a26d8fbc48defb35aefb15ec8c407f889"},"operator":{"id":"0xacb6c5AD52b8f605299B0d774CE97F26e3DB80c2"},"language":"en","version":1,"linkedWikis":{"blockchains":[],"founders":[],"speakers":[]}}