{"version":1,"id":"marko-jurina","title":"Marko Jurina","summary":"Marko Jurina is a technology executive and entrepreneur who serves as CEO of Jumper Exchange, a cross-chain crypto application spun out of LI.FI, after earlier roles in sales, marketing, and cross-chain aggregation.","content":"**Marko Jurina** is a technology executive who is the chief executive officer of [**Jumper**](https://iq.wiki/wiki/jumper) exchange, a cross-chain [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) application that was spun out of the [blockchain](https://iq.wiki/wiki/blockchain) interoperability company [LI.FI](https://iq.wiki/wiki/lifi).[[1]](#cite-id-omp0pg3sby)​[[2]](#cite-id-f3a1sgzcqk) He entered the [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) industry in 2017 after a career in sales, marketing, and entrepreneurship, joined [LI.FI](https://iq.wiki/wiki/lifi) in January 2022, and led its marketing before becoming [Jumper](https://iq.wiki/wiki/jumper)'s CEO in May 2024.[[3]](#cite-id-xma4mvan6k)​[[4]](#cite-id-k6zj2egbn0) \n\n## Early Life and Education\n\nJurina studied for a bachelor's degree in finance and financial management services at Visoka poslovna škola Baltazar between 2013 and 2016.[[4]](#cite-id-k6zj2egbn0) Earlier, from 2010 to 2012, he attended the oratory school \"Ivo Škarić,\" an institution focused on public speaking and rhetoric.[[5]](#cite-id-zkrw2evyke) He lists English at full professional proficiency and Slovenian at limited working proficiency.[[4]](#cite-id-k6zj2egbn0)​\n\n## Career\n\n### Early Career and Entrepreneurship\n\nBefore entering the [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) sector, Jurina built a background in sales, marketing, and small-business management across Croatia and Slovenia. His earliest listed role was as a manager at Sreeganet from January 2011 to April 2012, where his responsibilities included event organization and program management, running marketing workshops for young people, and collecting donations for the Bjelovar [Safe](https://iq.wiki/wiki/safe) House for women.[[4]](#cite-id-k6zj2egbn0) He subsequently held a brief associate sales manager position at Diamonds International in late 2012 and a project management role at Marcius d.o.o. from April 2013 to May 2014.[[5]](#cite-id-zkrw2evyke)​\n\nJurina also pursued several entrepreneurial ventures. He states that he launched his own tour agency before moving into crypto, and his profile records him as the founder of Jurina prijevoz j.d.o.o. za usluge, a Zagreb transport-services company he operated from March 2016 to March 2020 and describes as a \"failed founder\" experience.[[1]](#cite-id-omp0pg3sby)​[[4]](#cite-id-k6zj2egbn0) Since March 2014 he has listed an ongoing project called Comoplja, described as the first Croatian web shop selling industrial-hemp products, with a stated aim of offering ecologically certified, award-winning goods.[[5]](#cite-id-zkrw2evyke) During this period he worked as a sales and marketing specialist at theguide.hr (April 2015 to September 2020) and as a sales manager at bonip.hr in Zagreb (March 2018 to September 2020).[[4]](#cite-id-k6zj2egbn0)​\n\nBetween January 2021 and January 2022 Jurina worked as a digital development expert at GeoSplet, a Slovenia-based digital-presence management company that, per his profile, offers business-listing management, review management, and social-media management services.[[5]](#cite-id-zkrw2evyke)​\n\n### Entry into Crypto\n\nJurina entered the [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) space in 2017. According to his public profiles, his first work in the industry was in writing and research, after which he moved into sales roles within software companies while deepening his involvement in crypto.[[2]](#cite-id-f3a1sgzcqk)​[[3]](#cite-id-xma4mvan6k) In early 2022 he also held a marketing role at 0xPragma, overlapping with the start of his tenure at [LI.FI](https://iq.wiki/wiki/lifi).[[4]](#cite-id-k6zj2egbn0)​\n\n### LI.FI\nIn a LinkedIn post dated February 13, 2025, Jurina announced that [LI.FI](https://iq.wiki/wiki/lifi) had acquired Catalyst, a project he said he had worked on for nearly two and a half years building cross-chain \"bridges\" for [blockchains](https://iq.wiki/wiki/blockchain) such as [Ethereum](https://iq.wiki/wiki/ethereum) and [Solana](https://iq.wiki/wiki/solana). In the same post he stated he would be joining LI.FI as its Product Lead to build an \"intent engine\" designed to scale across chains, characterized the combined effort as \"LI.FI 2.0,\" and credited Jim Chang with \"pushing the space forward.\" He described cross-chain user experience as \"the single most important problem we face in crypto.\"[[7]](#cite-id-lu4k7n8302)​\n\n## Jumper Exchange\n\nWhile at [LI.FI](https://iq.wiki/wiki/lifi), Jurina and his team developed [Jumper](https://iq.wiki/wiki/jumper) Exchange within the [LI.FI](https://iq.wiki/wiki/lifi) ecosystem. He served as Head of Marketing for [Jumper](https://iq.wiki/wiki/jumper) from August 2022 to June 2024, overlapping with his CMO role at LI.FI. As Jumper's growth accelerated, it was spun off into its own company, and Jurina became its chief executive in May 2024, with the full title of CEO and Director of Consumer [Strategy](https://iq.wiki/wiki/strategy) and Growth.[\\[2\\]](#cite-id-f3a1sgzcqk)​[\\[5\\]](#cite-id-zkrw2evyke) His CEO appointment is corroborated by third-party trackers, and his [CryptoSlate](https://iq.wiki/wiki/cryptoslate) profile is a claimed and verified representative profile.[\\[8\\]](#cite-id-fb6lwgrfoh)​[\\[1\\]](#cite-id-omp0pg3sby)​\n\nJumper is described as a cross-chain application that lets users move, deploy, and manage capital in a single app, combining fast swaps, capital deployment, and portfolio management; it is powered by LI.FI's infrastructure.[\\[4\\]](#cite-id-k6zj2egbn0)​[\\[2\\]](#cite-id-f3a1sgzcqk) The company is small and distributed, with its workforce reported across seven countries including the United Kingdom, India, Germany, France, and Nigeria.[\\[5\\]](#cite-id-zkrw2evyke)​\n\nThrough 2026, Jurina used his public posts to describe a series of Jumper features and integrations. In February 2026 he reshared a descriptor of Jumper as a \"smart money app\" for onchain activity.[\\[4\\]](#cite-id-k6zj2egbn0) In June 2026 he announced a \"Dust Sweeper\" tool, powered by LI.FI's Composer, that consolidates small leftover token balances scattered across multiple chains into a single asset in one transaction, and he stated that Jumper had launched private swaps allowing users to move across more than 15 chains with no observable onchain link between sender and receiver as a route option within the same interface.[\\[5\\]](#cite-id-zkrw2evyke) He also stated that more than 250,000 people had used Jumper.[\\[4\\]](#cite-id-k6zj2egbn0) In July 2026 he highlighted an integration allowing users to connect to Jumper within the Safe mobile wallet via WalletConnect, a privacy partnership with Houdini Swap, and a [Robinhood Chain](https://iq.wiki/wiki/robinhood-chain) integration through which he said more than $40 million had moved, framing Jumper's thesis as abstracting away infrastructure decisions so that users \"never going to learn what a bridge is\" would still have a working product.[\\[5\\]](#cite-id-zkrw2evyke) In August 2026 he promoted the launch of \"Jumper Advanced,\" a mode offering simulated swaps, smart [slippage](https://iq.wiki/wiki/slippage), large-order splitting, and limit orders.[\\[4\\]](#cite-id-k6zj2egbn0)​\n\n## The JUMP Token and Token-First Ownership\n\nOn September 23, 2026, Jurina announced $JUMP, which he described as the token of [Jumper](https://iq.wiki/wiki/jumper) as \"the super-app for onchain finance,\" framing the announcement within an anecdotal personal post.[[4]](#cite-id-k6zj2egbn0) [Jumper](https://iq.wiki/wiki/jumper) planned a JUMP token sale on the [Legion](https://iq.wiki/wiki/legion) platform in connection with its spin-out to build the super-app for onchain finance.[[9]](#cite-id-6mlcizf7ua)","categories":[{"id":"people","title":"people"}],"tags":[{"id":"Founder"},{"id":"Influencer"},{"id":"Ethereum"},{"id":"Solana"},{"id":"Arbitrum"}],"images":[{"id":"Qmav1wFgb6Y7nvwBu3Lzu1UZyoTvDKhtvEdnkAVNdujmyF","type":"image/jpeg, image/png"}],"media":[],"metadata":[{"id":"medium_profile","value":"https://medium.com/@markojurina"},{"id":"linkedin_profile","value":"https://www.linkedin.com/in/markojurina"},{"id":"website","value":"https://cryptoslate.com/people/marko-jurina/"},{"id":"references","value":"[{\"id\":\"omp0pg3sby\",\"url\":\"https://cryptoslate.com/people/marko-jurina/\",\"description\":\"CryptoSlate profile naming him Jumper CEO\",\"timestamp\":1790804119256},{\"id\":\"f3a1sgzcqk\",\"url\":\"https://cryptorank.io/persons/marko-jurina\",\"description\":\"CryptoRank profile on Jurina\",\"timestamp\":1790804119256},{\"id\":\"xma4mvan6k\",\"url\":\"https://www.livebitcoinnews.com/directory/people/marko-jurina/\",\"description\":\"Live 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